- Duration: 16 min
- Platform: zoom
- Source: Read.ai 01JN3YJDJYBTKB369BV7CT4572 (https://app.read.ai/analytics/meetings/01JN3YJDJYBTKB369BV7CT4572)
Transcript
[Sarah Parr]: Hey, good morning. [Michael Houck]: Hey, good morning. How are you? I’m good. [Sarah Parr]: How are you? How’s the conference? UNKNOWN_SPEAKER: Uh, it’s good. [Michael Houck]: Um, I’m heading over there, uh, later this morning and, um, yeah, excited for it. How are you? I’m good. I’m good. [Sarah Parr]: It’s been a very busy week as I mentioned. So back to back meetings basically all day. So just gear it up for that. Yeah. Your schedule seems nuts. [Michael Houck]: I can’t even imagine that kind of week. Um, What is what’s going on? Is it like is it like I don’t even know what is it? [Sarah Parr]: Yeah, well, I’m an actor. So I had a couple days, like for rehearsal for that that was like basically all day. And then today I’m meeting with a board member for like a film, like a youth film camp sort of thing that I’m on. And then also a documentary that I’m helping produce. We have a meeting. And what else do I have? I have. Oh, my God, I can’t even find it on my thing. Oh, I have client onboarding. So yeah, we’re just like, rocking. You are a renaissance person. [Michael Houck]: You’re just like all over the place. It’s crazy. Thank you. Very cool. What’s the what’s the documentary? [Sarah Parr]: So the documentary is actually about a feminist restaurant in Bridgeport, Connecticut called Blood Root. The title is called a culinary uprising, the story of Blood Root, and we’re entering the festival circuit now. So we have Our Midwest premiere next week and then our New York premiere after that. So it should be pretty fun. [Michael Houck]: Yeah, send it over. [Sarah Parr]: I’ll take a look. [Michael Houck]: Yeah, for sure, definitely, but Yeah, OK, so let’s see. So tomorrow morning we have the onboarding with Genevieve. I saw you were taking a look at the Google sheet with her like answers to our onboarding form. I think she gave pretty good answers, to those on the call. Basically, when we do these onboarding calls, we have a notion doc that we can go through. And the idea is that you will screen share the notion doc. And then actually, like, as you’re getting, you know, deeper answers from her, just like write that down in the notion, I just need to be everything because we’ll have the recording, but just like little like notes on it. Okay. The reason for that is mostly because it helps build trust that like, they know we’re listening to them. And they know we understand like what they want. So it’s like kind of a visual proof that, you know, we’re actually paying attention to them. Right, right. And to refer back to. So, but yeah, we’ll record the call. So you’ll have access to it kind of if you need it going forward. I will also send over this morning the Notion area and also an example recording of one of these two in case you have time to take a look and kind of see how we run it. And then the only other thing is we’ll need to set up a little Notion hub for her. I can do this one. It’s just like a template that we use, but I’ll kind of probably record a little video showing you around how to use what part of it and everything. And then I think that’s the main thing. I’ll do an intro at the start. I mean, we’ve already introed, but like, just like set the context for the call, then I’ll just turn it over to you and I’ll go on mute and you, you know, you run the show, I’ll jump in kind of UNKNOWN_SPEAKER: as needed. [Michael Houck]: But then once you get all the information you need, whether it’s from the form or just taking it sort of ad hoc and letting the conversation go where it goes, once you feel like you have everything you need, then you can turn it back over to me and I’ll go over like next steps and process and all that. [Sarah Parr]: Alright. Alright, so I’ll. Be asking question now. The notion template you mentioned that is a template, so that’s going to have like different bullet points or I’m coming up with no, no, you don’t need to come up with anything. [Michael Houck]: We have like the areas and questions that we’d like to ask. But again, with each of these, sometimes the client gives good answers to some. You know, sometimes they need to go dig a little deeper. So what I’m trying to say is don’t feel like you need to stick to a script. If you’re like, this will actually help me learn more about what this client wants and needs and what I’m going to need to do for them, then just go off on whatever. [Sarah Parr]: It’s totally fine. Okay, perfect. And then, so since it’s bi-weekly, I guess we’ll discuss which weeks she’s looking at and then what’s like, draft is due when and final and all that stuff or is that like we decide that? [Michael Houck]: Yeah I mean I would recommend like getting a few weeks ahead for sure a couple issues is having them kind of banked. We don’t want to get too far ahead because um you know if she cancels then it’s like work that we did for no reason. Right. But there’s 30 day notice periods you can always get like at least two or three issues ahead and feel like totally fine about that. All right cool. And then yeah process wise it’s a little kind of easier for bi-weekly than for the weekly clients. But what I would do is basically on Mondays, if you’re like writing something that week, send over some topics for her and like questions that came up during your research about those topics. Just the things that you want her sort of like subject matter expertise, unique POV on. And then she’ll reply just in Slack with probably a voice note, I’ll probably encourage voice notes. And then you can take that in and incorporate. So if we get the voice note from her by midweek, we should get the content back to her by end of week. If we don’t get the voice note from her, we should probably write the content anyway, like nudge her once or twice and just get it done that week anyway. So it’s not like chaotic, but yeah, I think those are the main process things. [Sarah Parr]: Okay. Okay, yeah. So I’ll be interacting with her via Slack basically every week is what it sounds like, Okay. Yeah. [Michael Houck]: Whenever you, I mean, again, if you batch them a couple of weeks ahead and again, since it’s biweekly, it’s not going to be like, you don’t need to necessarily do it every week, but yeah, it will in that Slack channel, just send her some ideas, she’ll reply. Our sort of, one of our value props to our clients is that, you know, we know they’re really busy startup founders who have a million meetings. We don’t want to put more meetings on their calendar. Some clients will ask for content interviews, and we can accommodate that if we need to. But our default modus operandi is we’re async. We can do it all through Slack. [Sarah Parr]: You’re super busy, basically. Yeah, for sure. OK, that sounds good. All right. And then I assume whenever I draft something, I’ll just tell Genevieve, hey, draft is in. Take a look. Let me know if you have thoughts. [Michael Houck]: Yeah. So if you draft something on like say Wednesday or whatever of the week, then send it to Blake. And he’ll take a look. And then after he approves it, then send it over to Genevieve and she’ll give any feedback on it. The other thing, since this is a newsletter client, I need my ops guy to go in and set up the Beehive account. So I’m gonna talk with Genevieve about getting that account set up on the call, and then you’ll probably coordinate a little bit with Ben on my team about how to get issues scheduled and things like that. He handles all the ops, so no need to worry about it. But, excuse me, just good to have that kind of level of coordination between you guys. UNKNOWN_SPEAKER: Okay. [Michael Houck]: Make a note. Set up Behive and also, what was the other thing? Yeah, okay, I think that’s it. All right, cool. And it looks like she had a couple of the newsletters from beta to start. [Sarah Parr]: Did she send those over yet? Or she’ll talk about those on the call. That might’ve been in the sheet or like somewhere in Slack, but I remember seeing that. [Michael Houck]: That might be in the sheet, because I haven’t read through all her answers. I don’t remember that. So maybe like nudge her in Slack about that. See if we can get it before the call, but no. All right, cool. Then I need to also check if she needs design help for like the brand. They have their own like brand, but with newsletters it’s tricky because you need to also talk about like, you know, oh, do you want this to be like a separate brand? Do you want it to be like the real world newsletter, right? The thought there. So we just need to get that on the call and I can help out with that. Cool. But I’m pumped. I’m excited to be doing one of these together and I guess some context for you. So we’ve gone from like 10 or 11 clients in December to now like 25. [Sarah Parr]: Oh wow, congrats. [Michael Houck]: That’s amazing. The business is growing like crazy. We definitely expect that, you know, in the next couple of weeks or months, if you have bandwidth, you know, assuming that this one goes well, like I expected to, we’ll have more folks to send your way to. So all I would ask from you is like, keep me in the loop with like your availability and bandwidth and so I can help like capacity plan for the business. Yeah, for sure. [Sarah Parr]: Yeah, I’ll definitely let you know. But I’m excited to see how this goes. It’s fun because it feels like this is is a newsletter that I would actually receive. So that’s like always exciting. If you can try to plan it like that. [Michael Houck]: Yeah, good. Always my goal is I’m always like, all right, what newsletter, like what are you actually gonna like writing and researching about? So yeah. Awesome. Anything we’re not talking about that’s on your mind, questions or anything like that? [Sarah Parr]: I feel like we covered everything I was curious about Cool. [Michael Houck]: Sounds good. I will let you go then. I got a busy day. So I will send over the notion, the recording of the other kickoff call. If you have time, no, no pressure. And a little loom sort of walking through the notion. I’ll give Ben a heads up about the client. And then I think there’s one more thing that I’m forgetting. So I’ll follow up on all of that in the next like hour or so before I head over to the conference. [Sarah Parr]: Okay, perfect. Thank you so much. [Michael Houck]: All right, Sarah. Good to do this and I’m excited for tomorrow. [Sarah Parr]: Yeah, me too. All right. Have fun at your conference.