- Duration: 38 min
- Platform: meet
- Source: Read.ai 01JMZ7HPKDFKVEDWMES0737AMJ (https://app.read.ai/analytics/meetings/01JMZ7HPKDFKVEDWMES0737AMJ)
Transcript
[Andrew Safranko]: What country are you in right now? I’m back in the U.S. I’m in Austin. Okay. That’s the jet lag. How was it? I heard you were gone for… I didn’t even know you were gone. [Michael Houck]: This is amazing. You were stealth. That’s great. Yeah, I do my best to just keep things rolling. [Andrew Safranko]: But no, I was in Chile, and then Argentina, and then Brazil. Oh, wow. So, pretty fun trip. Yeah. Which country do you think you’d go back first? [Michael Houck]: Well, I’ve been to Brazil before, Out of the other two, definitely Chile. I did not like Argentina at all. Which is weird, because it was the spot I booked the most time in, because I thought it would be most decided for it. But it was weird. Everything was New York prices, like for food. Really? Yeah. I paid, I don’t know, consistently, just a lot. Hey, Warren. Hey, how are you guys doing? Good, good to meet, man. [Warren Lentz]: Yeah, you too. Glad we were able to get on the books. [Michael Houck]: This is great. Yeah, Matt has said many, many good things, said you guys were good friends. So I’m excited to be partnering up and help him kind of tell these stories. [Warren Lentz]: Yeah, I know he’s the best. I’ve known him for a long time. He’s back in Virginia now, but I’m still in LA. Although my wife and I might, we’re considering Austin or Nashville. Where are you guys based? [Michael Houck]: Well, I’m not based anywhere at the moment. To Austin yesterday, actually, and then I’m going to Nashville in a few weeks, kind of scouting out new potential home bases. So I’ll let you know. Nice. [Warren Lentz]: Yeah, I’m going to Nashville again in a month. I was just there in Franklin, and then Nashville for daily wire thing. So it’s cool. Oh, that’s dope. [Michael Houck]: Are you are you know, those guys? [Warren Lentz]: Yeah, I helped one of Michael Houck is pretty sure get the job. He’s the he’s the EP of that show. And then Ben works out of Florida. Candice is still there. But me and my wife, we had a little spot, or like an episode that will come out probably within the next seven days. So we’re pretty excited about that. But we have a bunch of friends in Franklin, maybe a couple in Brentwood, like south of Nashville. And in terms of raising kids, eventually, I feel like that’d be much better than Los Angeles. [Michael Houck]: Yeah, I lived in Santa Monica for a while, and no kids yet, but I I couldn’t imagine doing it in California. [Warren Lentz]: Yeah, no, I know. What about you, Andrew? I’m in Toronto, Canada. [Andrew Safranko]: So I’m familiar with everything you’re talking about, but I’m just on the other side of the border there. And yeah, I totally agree with you as well. I actually live in a suburb just north of Toronto. I have three kids. I couldn’t do it in a major, like a major, major city. It’s hectic. It’s just too much. So I feel you. Yeah. [UNKNOWN_SPEAKER]: No, that makes sense. [Warren Lentz]: Um, yeah, go ahead. No, cool, man. [Michael Houck]: Um, so look, uh, we normally, um, spend most of this time talking about the answers to the form that you filled out and sort of going deeper on content pillars, voice and things like that. I want to spend time on that on this call for both, both different brands. Um, so I want to make sure we get to that. Um, but just first, I mean, since we haven’t had a call, a sales call before, like we normally would I just want to get a sense, any kind of lingering questions on your end that I can answer about how we work or anything like that? [Warren Lentz]: Well, I’m curious how you work hand in hand with Matt because we, a big priority. So, I mean, the two most exciting things for me is Matt and his technical expertise with how to grow it and, you know, grab the leads and then, you know, cautiously but aggressively scale it with, you know, the right data. But then also, obviously, with you guys, in terms of making the vision come to life, AI isn’t there yet at all. I don’t have time to really dive in and do it. It’s a little bit of a unique thing because we want to position ourselves as more of an authority on the subject matter when it comes to all things longevity. And there will be a lot of crossover with Kayla, my wife, and then this general newsletter. But I don’t have any questions than maybe just talking about how I like to work a little bit. I know Matt is real big on Slack, and I’m sure there’s a lot of flows. I’m more of an email person. Calls make sense, but I also like to be really efficient with my thoughts and time and consolidate everything. But yeah, I don’t have any questions it seems fairly straightforward. I guess, do you have any questions or thoughts? Or, I mean, it would also be good just to know, like, from a high level, you know, like, your background a little bit, because I think Matt told me a little bit, but it sounds like you’re also, like, pretty [Michael Houck]: entrepreneurial as well, right? Yeah, absolutely. So, I can start there. So, I have built a couple companies at a small dev agency way back, and then jumped in early at Uber, build Uber Eats from a few cities to, I left after we hit our 10 billionth delivery. It was a fun ride. Then jumped over to Airbnb, product manager there. Got laid off during COVID with my team and built a company called Launch House. We raised our Series A from Andreessen, raised a venture fund, kind of had a crazy journey. Ended up folding the company into the fund in kind of a weird way. And then since then have built up my own audience, 100K across LinkedIn and X, and 75K newsletter now. And then built up this sort of bootstrap personal holding company where we have a SaaS product, we have a media business, and then we have the content agency as well, sort of all under that same umbrella. So we help a lot of founders with newsletters. We help a lot with social media. We can even do email marketing if that’s of interest at some point as well. But yeah, we’re sort of full service content partner to a bunch of startups and founders at this point. [Warren Lentz]: Got it. That’s awesome. So in terms of like the five year vision, are you thinking to scale exactly what you’re doing now or also launch your own subject matter, like newsletters for each vertical? Because I was talking to Matt about that a little bit also. And I was like, I mean, to the extent this works so well, you guys could also just be doing it yourself, which seems like it makes a lot of sense. Yeah, in the short term, we’re interested in helping some friends and clients and things like that with it. [Michael Houck]: But we definitely see the potential to build our own media company, sort of an Agora 2.0, if you will. And so we’re excited about that. Matt’s been a friend for a while now. We’ve been talking about working together for a year. And so we finally started in the fall. And just getting our feet wet as he sort of gets some of his systems set up. But yeah, we definitely see the potential. To start building a full media company here. [Warren Lentz]: Nice. That’s great. Cool. OK. OK. Well, look, if any other questions sort of come up process-wise, we’ll circle back to this at the end of the call. [Michael Houck]: But I want to make sure that Andrew has enough time to ask all his questions, too, and get through everything for both newsletters, since we’re doing two brands. So Andrew, I’ll turn it over to you. Want to just go through this can be sort of again, because we’re in two brands can be sort of more ad hoc than we we normally would do. [Andrew Safranko]: But I’ll jump in if needed, but take it away. Okay, cool. [Warren Lentz]: Yeah, it’s still gonna do a call with you separately, though, right? [Michael Houck]: Oh, um, if Yeah, if she wants to, that’s, that’s totally fine. We can do that, too. We can sort of spread the spread this out, split this up more between the between the two. [Warren Lentz]: She hasn’t booked anything yet. Yeah, no, she’s filming three days with Jeff I think we’re still trying to do everything correctly. Um, I can touch on both now, but she’ll probably still schedule one. Uh, and she can talk more about hers, but there’s so much overlap. I can tell her that we probably, you know, covered the majority of it, but it would still be good for, for you to talk to her. Yeah, cool. Maybe we won’t need the full hour with her. [Andrew Safranko]: Um, but we can see, yeah. Okay. Yeah. So I’ll, um, I’ll just go through then, for the most part, I guess, Warren, for your stuff. And then, yeah, as you mentioned, there’s probably going to be some overlap. [UNKNOWN_SPEAKER]: So understandably so. [Andrew Safranko]: I understand the way you operate perfectly fine in terms of email. We use Notion just to kind of gather our thoughts and just manage content. But by all means, I’ll follow your lead with whatever you’re comfortable with to make sure you see what you need to see on a weekly basis. Just a little bit about me there. In terms of who I am. We’re all entrepreneurs here, to be honest. Love the work you guys do, super interested in the perspectives you take in and around longevity. It’s been something that actually over the past year, I’ve actually been very fascinated by and starting to follow. I haven’t really figured out my sauna routine yet per se, but like done that quite a few times now. I feel like there’s like a lifestyle shift that almost needs to take place to kind of incorporate it. To the gym religiously but I don’t do the sauna thing religiously yet so it’s sort of like mental shift if you will. In terms of what we’ll try to go through for this call, and this will be exactly the same for Kayla as well, ideally just looking at what your goals are in and around the writing, you know, what do you want to get out of it, who you’re trying to write for, kind of core topics, and this We’ll obviously expand as well as we go, but to start at least, what are some things that you’re thinking about that you want to try to keep consistent in the writing? And then we’ll give you a bit more of our process and the tactical, how this actually all takes place at the end of the call. So for me, all I’m going to do is ask you some questions. For instance, the reason why you want to do more content, as an example, and I’ll just take notes as we kind of go so feel free to just kind of rhyme off off the top of your head what you’re thinking and I will happily and this will all be something you’ll be able to refer back to later on and something I’ll use to move forward with. Our goal fast forwarding is to start to put together a list of ideas in and around what we want to write about and then I will present that to you and then we’ll kind of go through and go yay nay etc so yeah. So in terms of You know what you’re looking to do in around the content. What would be sort of the primary goal? [Warren Lentz]: You’re looking to do to achieve right now with the rating Okay, yeah, this is great. Let me kind of paint the picture with just like a bird’s-eye view of it, so Okay, so Kayla my wife is like a longevity expert biohacker. That’s that’s her job content creator That’s what she does. I have a different background, but I’m really interested interested in that. We came together and bought this company, Heavenly Heat Saunas, because they are like the best in the world at what they do. They’re the best detox saunas you can buy. There’s zero glue, so there’s no adhesive. There’s no VOCs, you’re breathing. They’re actually low EMF. The companies that officially do third party EMF testing are all messed up. They’re not doing it right. They’re not testing the saunas from an inch away from the heater. They’re not doing it when the whole they’re just testing the heater itself. So there’s a lot of things that can go wrong. So we are a brand where our ethos is very much like, what’s the optimal way that you could do this? Whether it’s sauna or for example, a red light panel, we’re about to launch into that. So Kayla and I are really excited to build Heavenly Heat saunas. We also have the banner Heavenly Health. We bought heavenlyhealth.com as part of the domain. So over the next couple of years, we’re not only gonna massively grow the sauna, of business, but we’re also going to launch into other product verticals. So that’s like our vision. And we’re really excited to be doing that for her newsletter that exists over here, but is too small for how much content she’s putting out and how big she could be being like one of the leading females in the space. And then from the brand standpoint, we haven’t been doing a great job before we stepped in of getting customer information. We have maybe 8,000 emails right now, even though the company has been around theoretically for 37 years from the original owner. So in terms of our content goals, there’s the content with this, which is starting from scratch. This is a new newsletter and something that, you know, Heavenly Heats on us will be sponsoring every week or, you know, something like that. But this, you know, what I’m envisioning is, I guess if the question is the number one reason to create more content, it is to long term, like 20 years from now, I’d love to have a big longevity newsletter as a platform that is is not decreasing. It’s just continues to grow year over year. Like for me, it’s not just a brand newsletter to get leads and get sales, but it’s also it’s that. But it’s also, hey, like, you know, whether or not we scale this to 100 million or do something else, it’d be good to have this as an independent asset with me and Kayla occasionally, you know, having our faces in it or, you know, her podcast is pretty consistent with some of the best doctors in the world. So we can talk about the comps later. But in terms of this question, the reason you want to create more content, the reason is it’s going to help grow the business and our personal brands. And the goal is revenue in the long run, but just growing the audience because the revenue and the leads will come from that. But the primary goal is to grow exponentially. With the right people by offering great content that is a newsletter you actually want to read every week. So I’m much bigger on emails than Kayla is. I’m not a phone call person. I’m not a text person. I’m like, send me an email, send me an email. I am superhuman. I’m inbox zero. I love email. I subscribe to a lot of newsletters that I actually want to read. I unsubscribe if I don’t like them. So I’m very much like, OK, yeah, you can have Instagram or YouTube, but yeah, and basically be allowing 3% to 5% of your audience to see your posts. Or you could do email and have 90% open rate with everyone seeing them, or a high open rate. So I guess the number one reason to create more content is because we’re passionate about it, we have a long-term vision for it, and we want to grow the company. With it as well. Cool. [Andrew Safranko]: Yeah, makes sense. Makes sense. Um, that is a little bit deeper than in terms of secondary goals. Is there like a more, um, quantifiable thing you would say in and around maybe, uh, the kind of, um, following you want to build from this in terms of numbers or, um, you know, are there leads that you want to pull out of this? Like, is there any sort of, I guess, tactical number or thing? That you’re thinking about in and around this, or is it more still high-level? [Warren Lentz]: No, it’s not just high-level. I’d love to grow the maximum each month if it’s working, so 20%. I think Matt was saying what could be feasible, assuming we have the right data. I’d like a substantial percentage of the newsletter to successfully convert to Instagram. So that way, let’s say this does well, and in a few months or whatever, we’re at 20,000 50,000 on the email. If we had 50,000 on the email, it’d be good to, in a tactful way, get people from the email to follow us on Instagram. We started off at a couple hundred followers on Instagram a few months ago. Now we’re at like, I think like 2,100 or 2,200. So, you know, we want to get to 10K and then keep going. But, you know, I used to see Plunge and a few other companies out there. So I, you know, ideally, it’s maybe half. So if we get to 100,000 people we have at least 50,000 on Instagram. I’m not sure what the right metric is, but we’re kind of both starting from ground zero. We’re actually a little ahead on the emails because we have the 8,000 already, but I would say convert on Instagram. And then also we’re going to move these folks that are highly engaged in this newsletter over to our Heavenly Heat Saunas, Klaviyo emails, like, you know, monthly things. So it is to get more leads that way too. [Andrew Safranko]: Yeah. Perfect. Okay. And then any sort of thoughts in and around what would need to happen to, so for you to say this is working, this is a success, anything you envision you want to see, kind of define that? [Warren Lentz]: If it’s like, if it’s like newsletters that I read where I’m like, okay, this is, like if I can feel proud of it and the metrics are good, then to me that’s a success. So for example, like, I read our third edition, and it’s like, super generic, or like, there’s not really any gifts, or it’s just, it’s just text. And I’m thinking, man, I could have done this myself in like, 45 minutes, then I’m gonna be like, okay, well, you know, it’s not it’s not anything crazy. But if it’s like, wow, this was really well done. It was short and sweet. You know, it was like timely, because these two podcast episodes came out and this doctor is controversial. And this was worded in the that just, you know, the voice that I want, I wanted it to be, it’s authoritative, but it’s not too, you know, educational or like, so I guess if it’s, there’s a lot that needs to come together for it to be right, but it’s not, it’s not, um, not doable. It’s just all like in my head. Um, so that’s what we’re trying to need to happen. Uh, and then just like the good, the good, you know, numbers, which is probably more on math, but it’s, you know, obviously cohesive. [Andrew Safranko]: Yeah. [UNKNOWN_SPEAKER]: Okay. [Andrew Safranko]: Makes sense. Moving on. Who’s your audience? Who are the people you’re looking to target here? [Warren Lentz]: I’d say it’s people that are most likely 30s or older, maybe 20s, but at the core of it, it’s just people that are really interested in their own health. People that are a little more open to, you know, homeopathic, or like against like big pharma or like insurance, like people that are like, you know, the RFK, like Maha people, those are gonna be the core people that probably are gonna be like, oh, it’s the five things I need to know about why red light therapy works. Or, you know, there’s like, what are heat shock proteins explained? And there’s like, you know, two quick things that explain it in like a diagram, like something that, like the people that are gonna find that interesting people that are gonna be a little more educated. I don’t know if that means college. I just think it’s people that are more intellectually curious. That’s who I’m envisioning. It would essentially be followers of Brian Johnson, probably Andrew Safranko, you know, those types of people. [Andrew Safranko]: Yep. Makes sense. I apologize. The question was actually for your business, but it sounds like it’s probably very similar with that. [Warren Lentz]: It’s very similar, but it is a little different. So the business is people have a home that are in the market for a sauna and have disposable income. So it’s people that have a little more money. People can go to Costco or Facebook marketplace and get a sauna for one or two thousand bucks. Ours are like five to ten thousand for a one or two person for all the reasons that make sense if you start to do a little bit of research. So our customers are typically women who buy it, but they might be buying it for their husbands. And then they tend to be older. They seem to be from all the states proportional to their population, but we only do it in the US and Australia right now. We don’t do Canada. [Andrew Safranko]: In and around content pillars. So this is a good one. I know you’re gonna have some topics here. So what are some of the topics that matter most to you in and around this content? Like, what do you want to make sure we talk about? [Warren Lentz]: Yeah, so I think talking about like, the no brainers of longevity. So like, not that it’s a sauna newsletter, but sauna could be like one of the four monthly emails. Or, or maybe there’s like two organic including inclusions or, you know, mentions about sauna, infrared sauna, Specifically, we do have a traditional sauna, but we specialize in infrared saunas. I think topics like having a great toxic burden or just getting rid of toxins in your life. So how do you detox? Why do you need to be detoxing probably more than you are right now? The content pillars. Let’s see what else. I mean, the pursuit of longevity or optimal health. Brian Johnson, the way he speaks, he kind of assumes that if you’re reading it, you’re as excited or interested in the topic as he is. So I feel like, you know, assuming the reader is already bought into, yeah, I’m not eating Krispy Kreme donuts. Like, that’s not good for my health. Like, that’s the type of people we’re talking to. So a content pillar could be just optimizing your health, maybe clarifying some of the things that people might not fully understand. Like a lot of people know mitochondrial health is important, but they might not know the science, or they might not know why it’s important. So having an issue that’s like all things mitochondrial mitochondria, or like mitochondria explained. And then, like, I think a good part, like, I love getting, and I hate to use case studies of just one, but like, I do love getting emails that are like bullet points. And it’s not a ton of text, like there’s a few sub stacks, where there’s some authors that just write like a novel every email. And it’s like a few times a week. And I’m like, I’m not I can’t read all this is crazy. So yeah, I think I topics that matter the most. I think timeliness, like if something’s happening that month, I think that could be a way to show people that it’s adding value to them because that happened last week and here’s our take on it, you know? Sure, yeah, yeah, yeah. Okay. [Andrew Safranko]: Do we want to make changes to the newsletter structure? You don’t already have a newsletter structure at the moment, so we don’t have to worry about that. Okay, so that was kind of it for what I initially was looking for. How could you want to kind of go through a bit more of our process just from an operational perspective? [UNKNOWN_SPEAKER]: Yeah, for sure. [Michael Houck]: So process is pretty straightforward. We’re not trying to put meetings on your calendar or anything like that. If you guys want to do content interviews, feel free, but we don’t require any. Basically, we have that shared Slack channel. Obviously, it weren’t for you. We’ll use email as our primary way of going back and forth. But we’ll drop things in Slack, too, but nothing that won’t be covered in email, just sort of for our team’s internal way of keeping up with things. But basically, each week, we’ll have some topic ideas that we’ll send your way, along with specific questions that sort of came up during our research about that topic that we want your subject matter expertise on. So the easiest way for you for you to get back to us on those is to send us a voice note where you just sort of ramble on the topic in Slack for two, three, four minutes, somewhere around there. If you want to write it out in email, it’s fine. The voice note actually gives us more sort of tonal and intonational context that can help with the writing. But if you want to write it out in email, it’s fine, too. Just whatever is easier for you. If we get that back from you by, say, midweek, it’ll be incorporated into that week’s content. And we’re going to work to batch content up so we get a few weeks ahead, so we’re not scrambling from week to week. Then our content ops team, which is led by Ben, who’s in the Slack channel, he will get started setting up the newsletter account. What we’ll need from you is to actually set up a Beehive account. There’s a link in here where you can do that. [Warren Lentz]: I think when you guys tell people to do Beehive, you should clarify what they because the enterprise, there’s no price there. You’ve got to contact their sales team. But then it also says like, you know, up to 1000 subscribers. It’s not clear are those paid or are those free? So it’s like, it’s really annoying. But those subscriber counts, it’s actually drop downs on their page. [Michael Houck]: If you if you click into it, you can see different price points based on how many subscribers. So the TLDR is that you can get up to 100,000 subscribers before needing to go on the enterprise plan for each newsletter. So whether we choose the scale or the max plan, there’s not a ton of differences between the two that are going to be relevant to us right away. So whichever you’d want to do kind of works there. I would say if you’re planning to grow this thing to be pretty big, might as well just get the max plan. I think the difference is only like $40 or $50 a month. But if you want to start small and get the scale plan, that’s totally fine too. Once that’s set up, then we’ll add Ben in there and he’ll get started setting up automations and segments and various settings. There will be some inputs that we need from you on that. We’ll follow up with an email later this week with a full list of sort of what those inputs are while Andrew’s sort of getting started on the content side of things. So it’ll sort of work in tandem. Our goal is that, excuse me, roughly two weeks from now, we will be ready go live with the first issue, hopefully a little quicker than that. We’ll see how quickly we get the settings set up and everything. But that’ll include welcome sequence and other automation emails we write for you, too. [Warren Lentz]: So we will be getting to work on both sides of that, both the content and the ops side. [UNKNOWN_SPEAKER]: Nice. OK. [Andrew Safranko]: That’s great. Typically, I’ll go back now and take a bit of what you’ve given me, start to put some ideas together. And then I’ll reach back out to you probably today’s Tuesday, so probably in the next few days or so with some ideas. And then you and I should probably chat sometime next week. And so that way I can kind of get a better perspective on voice, tone, what you want to say, what you don’t want to say, things of that nature. But we’ll base that off of the ideas so we can kind of be on the same page with what you’re thinking. And then I can kind of follow suit. Because my goal with everyone I work with is to be able to just It’s a weird way of putting it, but like mind read. The more I know what you’re thinking, the easier it is for me to kind of give you things that I know you’ll like, So my goal is to basically give you things and you’re like, wicked, I like that already. And then we’re off to the races. So yeah, I’ll take this week to basically go through and do some research and come back to you with some ideas around what we can start with. [Michael Houck]: And then Warren, last thing is we’ll send you access to this Notion as well. Is the email that you use for Notion the Heavenly Health email, or is there a different one we should use? [Warren Lentz]: That’s a great question. Probably it’s my Gmail, so it’s just warrenlens at Gmail standard. And then, got it. A couple of things. In terms of the first issue, since we’re going to be using some of my LinkedIn people and then hopefully my Gmail one if I can get mail media to export Gmail contacts which it hasn’t yet so I’m trying to figure that out with Matt. If in the first maybe one or first couple there’s like two and keep to keep the metrics high like the engagement high we either have a picture or like people need to know somehow that it’s me so they don’t unsubscribe like right away so that’s good to keep top of mind and then in terms of formats just so you know like I’m down to do video or like whatever we need. I don’t think the video plays within Beehive emails. I’m not sure. But yeah. Unless it’s YouTube. They don’t support other video unless it’s YouTube or TikTok, I guess, for that matter. [Andrew Safranko]: Got it. Got it. Okay. Yeah. [Warren Lentz]: Like, let’s say that email is… Well, they might… [Michael Houck]: Actually, I don’t know for a fact that they don’t do Instagram. I know you guys are Obviously, you’re big on Instagram. [Andrew Safranko]: No, they don’t. It’s not, yeah. It’s annoying. Yeah, trust me. [UNKNOWN_SPEAKER]: I’ve gone through that. [Andrew Safranko]: What I end up doing, to be honest, we do GIFs, but obviously there’s no audio. So I take IG Reels sometimes and just create a GIF out of it, but it’s not optimal. [Warren Lentz]: Got it. It makes sense. Yeah, as you do research, any POV that you have, it sounds really exciting. Because I, I don’t want it to be like just text, but like, it’d be nice to have either like cool graphics or, or, or maybe there is a video component. And I, you know, once a month I do like a 30 or 60 second video explaining something or summarizing something like I’m down for whatever. I know from Read on Beehive, he uses a lot of GIFs, which, you know, kind of makes it flow really well. Brian Johnson’s is good because it’s It’s not crazy long. But yeah, that sounds great. Cool. My guess is that we’ll probably experiment with format over the first couple months. [Michael Houck]: I did the same with my newsletter when I started, and we tend to do the same with clients as well. So we’ll try things out. We’ll see what people resonate with. We’ll have a little poll in there. They can say how much they liked each issue. And also your preferences. I’m sure you’ll get more specific also with, hey, I want this format, and this is the exact format. Structure I want, things like that, too. [Warren Lentz]: So I’ll probably just do some testing and see what works. [Michael Houck]: Great, OK. OK, so quick action items for me. I’m going to follow up with Notion Access, Warren, for you. I’m also going to share the Notion link and also the Beehive link. And then, yeah, I guess we’ll just wait for Kayla to process payment for the other newsletter, and then she’ll be able to schedule time with us from there. Or if she just wants to email us and grab time with us that way, too. [Warren Lentz]: That’s fine. Got it. [UNKNOWN_SPEAKER]: Okay. Yeah, on her end. Yeah, she’ll talk through it. [Warren Lentz]: I just used to be a talent manager and had a company and she she’s doing like she tends to only do emails right now with like when she does a YouTube video or a podcast. And the writing also, like, I’m not sure if her writing style currently is what she would want. So I would ask her, like, you know, does she like the way it is right now? Maybe I have to talk to her. Because there’s a difference between what’s your writing style and then what should it be. And, like, sometimes she’s going so fast, there’ll be, like, a punctuation error. And that drives me crazy. She doesn’t seem to care. I don’t know what her audience thinks about that. But in my mind, if you’re talking about this, do you want to be perfect and button up? So that might be a bigger conversation. She’s more big picture and nitty gritty on the subject matter, which could apply to hers and mine. Whereas I’m more operational, super detail oriented, and then like thinking about how it makes strategic sense for other platforms or whatever. So we’re a good team, but we’re also so busy separately. So it’ll be helpful to have you guys come together and kind of like do hers over here and then mine over here. And there’s gonna be a lot of cross overlap where we put all my LinkedIn people on both of them, I don’t care, we’ll probably put the people on our brand 8,000 Klaviyo on hers. I don’t know how much we’ll do of her 14,000 on the Klaviyo one or even this newsletter. I think we could do both over the next few months. I’ll talk to Matt about that. But hers will be a little more female focused, whereas this one will be more like both male and female. Cool. Makes total sense. [Michael Houck]: Excited to meet her and chat with her about it. Any other questions come up sort of during this conversation that we should get out of the way or chat through now? Do you do a referral kind of thing? [Warren Lentz]: Because I have other just like, yeah, I mean, yeah, let me know on an email about that, because I want to keep it top of mind for other founders I talk to, especially if you guys are trying to, like, you know, scale it. [Michael Houck]: Yeah, I mean, we’re growing fast. We work with a ton of founders and we have greater capacity on the team. So happy to help out whoever you send our way, depending on what kind of plan they would choose, we’ll send over a referral bonus to you for sure. [Warren Lentz]: So I’ll send that over in an email as well. Okay. Oh, it sounds great. All right. I’ll wait for those things. [Michael Houck]: Get the beehive up and running and then we’ll touch base next week. Cool. [Warren Lentz]: Thanks, Warren. Good to meet. Awesome. Thanks guys. Appreciate it. See ya.