- Duration: 38 min
- Platform: zoom
- Source: Read.ai 01JKXE09P60S2FJY4QX015NJH6 (https://app.read.ai/analytics/meetings/01JKXE09P60S2FJY4QX015NJH6)
Transcript
[Jacob Shipley]: Hey, what’s up, dude? [Michael Houck]: What’s up, man? How you doing? [UNKNOWN_SPEAKER]: Good, man. [Michael Houck]: How about you? Yeah, solid. But you’re all blurred for some reason. [Jacob Shipley]: Oh, there you go. [Michael Houck]: Where in the world are you calling in from I am in Patagonia right now. This place is called Bariloche. [Jacob Shipley]: What’s that? [UNKNOWN_SPEAKER]: Is it awesome? [Michael Houck]: It’s okay. I think in general, I’ve been disappointed by Argentina. Really? Yeah. I’m kind of looking forward to leaving, but it’s beautiful. Like, don’t get me wrong. Absolutely beautiful. Just it, you can tell that it used to be a rich country and now it’s a poor country with like everything that you encounter and not just with scenery, but in just like the way people are, how businesses are run. It’s just like, not, not been that great. Um, but you know, the hiking and stuff has been amazing. [Jacob Shipley]: So yeah. That’s cool. I’m sorry. You’re just doing the whole thing. You’re doing the whole thing solo. [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: I mean, I met up with some people in Buenos Aires and then back when I was in Chile too, uh, but just for like a day or two, you know, but yeah, kind of looking forward to getting back to first the beach and then the States. [Jacob Shipley]: Yeah. Nice dude. [UNKNOWN_SPEAKER]: Yeah. [Jacob Shipley]: And remember where are you going after Argentina? [UNKNOWN_SPEAKER]: Florianopolis in Southern Brazil. Okay. [Michael Houck]: And then I’m there for like a week and a half. And then, um, Austin and Dallas from there. Yeah. Cool. Yeah. [Jacob Shipley]: The, uh, one of the, uh, people on my team, she lives in Argentina and she’s taking next week off to go to the beach in Brazil. So I don’t know if there are any, what the odds are same place, but that’d be pretty crazy. [Michael Houck]: Yeah, it could be. It’s, uh, it’s this place. It’s, uh, like very South Brazil. Um, it’s like, it’s very German. A lot of Germans like migrated there. So it’s actually, I’d say more even German than like traditional Brazilian. Um, that’s interesting. [Jacob Shipley]: Yeah. [Michael Houck]: They have a couple of beaches on the Island and like, they call it the one, like the Beverly Hills of Brazil and, um, so it has to be nice. So we’ll see. [Jacob Shipley]: All right, dude. [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: How are you? What’s going on? [Jacob Shipley]: I’m good, man. Um, yeah, my wife, we started the third trimester yesterday and then it’s just, yeah, we kids get sick so much, uh, which means we get sick so much. Um, so I’m ready for spring, uh, and some of that to go away, but yeah, I imagine school is not super helpful. [Michael Houck]: Close quarters. No. And we’d never either. [Jacob Shipley]: My oldest starts kindergarten next year and we’ve never done daycare or anything. It’s just like, yeah, they just managed to do it. They find a way to get sick. I mean, just going out and about, you know, play dates and stuff like that. That’s pretty crazy. That makes sense. [Michael Houck]: You can only imagine. You’re going to have three. It’s going to be tough. Yeah, we’re going to have four. [Jacob Shipley]: You’re going to have four. Yeah, I forgot. [UNKNOWN_SPEAKER]: Okay. [Michael Houck]: We got a, we got a meal in the house. Let me make sure that screen sharing set up and you probably got a lot of good answers from his form. So if you want to take it more free form than just going straight through the questions on the notion doc, that’s totally fine. Um, let’s, uh, we can try to cut it down if you already have the answers to stuff too. So no need to take the full hour. Sounds good. [emilbarr]: Hey guys, what’s up? [Michael Houck]: Emil, what’s going on, man? How you doing? Good, how are you? [emilbarr]: Jacob, good to see you again. Michael, Jacob and I knew each other, like not super well, but like, you know, we met once or twice beforehand, because he had all the social media content on LinkedIn that I saw, and I reached out. [Michael Houck]: So it’s a small world. Yeah, he mentioned that you guys had interacted before and knew each other a bit. So pretty cool, full circle type moment. Is that your, what is that, is that Muse, the signed record behind you? [emilbarr]: Yeah, it’s a Muse record. And then I’ve got like a really interesting home office setup. I’ve got my like head over there and then I’ve got like a sword from like the 13th century that I bought like hanging over here and I have like a dinosaur skull over here. So I’m like going after like museum. Like I wanted to feel like it looks like Indiana Jones, you know, like this, like, like kind of like museum type like study of like all these artifacts and relics around me. I’m not sure if the record fits the time period, but they’re sentimental values, so. [Michael Houck]: When you get the Ark of the Covenant, just make sure not to open it. Feels like a lot to insure. [emilbarr]: It’d be a lot of pain, maybe later. [Michael Houck]: Anyway, I want to be conscious of time, so since you guys already know each other, feel free if you want to do intros again, or we could just jump into it. Basically, the goal of this call is to to just get up to speed on everything. We got the form. Thank you so much for filling it out. I know it’s long. Jacob’s already reviewed that. He’s done some research and he’s gonna take it away. You guys will just go back and forth on anything that wasn’t clear from that. We have a Notion doc template that we use, but since the form was filled out so thoroughly, we might not need to use all of it. So it could potentially save some time there. So Jacob, I’ll let you take it away here. [emilbarr]: And then do you see the docs? As well. The doc I sent over of like all the past LinkedIn content, the past girl and the past agency made for me. Okay, cool. [Jacob Shipley]: Yeah, through that. And then yeah, on that note, the past agency content, we’ll love just your kind of feedback on that. What do you love? What do you not love? Just want to make sure I’m not. Yeah, just I mean, we’ll start there. What’s the feedback on that? [emilbarr]: Yeah, so I like that it performed really well. And I think, you You know, actually I would rate the content like typically a seven or an eight out of 10. I think the reason we chose to move away from them, like the content was working really well. I picked up like a thousand followers the first month. Like, you know, the video, the posts were getting 25,000 impressions. Like it was doing really well. And I also understand that might not be the context of where we start because we have to learn, you know, like what works, you know, try to audience, et cetera. But I was pleasantly surprised, like how well it went. It was performing. It was more so there was other issues with the agency in the sense of like not showing up to meetings. And like, we were promised, you can tell, I think there’s like 12 posts here and we were promised like, you know, I was four posts a month and this is like six months worth of content. So we were, you know, missing 24 posts. So like, we just like randomly get them at 2 a.m. And get like one post and like not the others. So it just wasn’t good because I couldn’t grow my brain consistently. If I had to go from what made it an eight out of 10 to like a 10 out of 10 is I felt like a lot of the writing it was a college student and that’s part of like why I worked with her because she was a college student with like over 200,000 followers on LinkedIn so I was like well you can tell these stories you know really well and sort of attract this audience but you know a lot of content she was really interested in getting in on like a lot of this like very kitschy juvenile content and what I mentioned to Michael is what the brand that I’m trying to build here is the only reason I’m doing this like I’m not doing this to sell social media services. Candidate is fine we’re a 12 million dollar company you know like 50 employees like I don’t really necessarily need, you know, leads to come in through LinkedIn for that. Um, but partially there’s sort of is tactically we’re looking to raise, I’m looking to raise about a hundred million dollars for my next idea. And so like, I want a lot of credibility when people look me up on LinkedIn and things like that of like, Oh, like this dude is not even, you know, before he turned 21, like, you know, like made $5 million. Like that's not typical, you know, like kind of tell some of those stories and also just build up a platform where if I was to cold DM someone on LinkedIn, it is like a CEO or you know just like someone an investor they would look at the profile and then they would sort of answer that message like that's the primary goal so some of the posts like hey this is how I did all the social media content for this billionaire running for president how we became friends those posts were really good and like I really like those um hey this is how I got A's in my classes or this is how I won like a five thousand dollar college pitch competition with the type of content that she wanted to lean into that I just like didn't approve that I wanted to move away from because I just felt like it was just like too kitschy. And if I was to like call DM, the CEO of Chipotle, they would look at that and like totally ignore the message, if that makes sense. [UNKNOWN_SPEAKER]: No, totally. [Jacob Shipley]: That makes a lot of sense. Okay, cool. And so I mean, on that note, like the goal, I think you, fair to say building a credible brand building. I mean, obviously if followers are important, leads would be great. That building credibility would be like number one. Yeah. [emilbarr]: I'd say leads is a non-metric. I think that if we're pushing leads out, it's almost like not working because then we're talking too much specifically about like products and things. And like, you know, like I'd say this is purely like just for context, you know, sold the first company was really cool. Like I was still in college, you know, made over $5 million. Like it was like a very irregular college experience. You know, the next company we’re hopefully looking to position to sell for about $150 million here in the next 18 months. Months. Um, so it was able to build that one, you know, from the ground up and basically within, you know, two and a half, three years, get it from zero to $150 million valuation, you know, from zero States to operating in like five or six States. Um, and these are sort of a typical entrepreneurial success stories. And I think it’s built a very strong personal brand for me among like investors and people I know, and like getting introductions for people, I’d like my social media to be a digital extension of that, because I think it’s a lot more scalable where in New York, I like know someone, you because they know about this and they’re like, hey, you have to meet this kid. He’s like 23 years old. And like, he has like, you know, a nine figure company, like you should talk to him. I wish my LinkedIn did more of that. Because what I’m trying to do is I’m trying to sort of like, you know, if the goal is to raise hundreds of millions of dollars and like go after a public company, like you just need a really large persona, which is why I’ve started to invest in personal brand right now, if that makes sense. And so like, just hired a PR agency, you want to kind of start building into this. But like, that’s kind of like the vibes that we’re going after. Like it’s purely just like trying to build up that personal brand, if that makes sense, and build that credibility to go after to, um, on my profile. Yeah, totally. Well, I remember it’s interesting. [Jacob Shipley]: Like when we first like chatted a couple of times, like, I remember you just kept dropping these stories and I just kept thinking like, okay, there’s no way this story is true. And then that story is true. And then that story, like, it was just like, so I love that. Like I, I bolded that the atypical entrepreneurship success stories. I think that’s like, that’s a cool thing. [emilbarr]: Lots of crazy shit that happens, you know, just like by virtue. I think we touched on it, but even recently, I think there’s a good wealth of stories to pull into. Like, hey, this is how I bought a company out of bankruptcy last sophomore year of college. I was 19 years old. We had to go raise $3 million and negotiate this M&A deal with a PE firm. Or like, hey, I wanted a 911, but I thought it was stupid to spend that much money on a sports car just psychologically. I didn't grow up super rich. I thought that was silly. Like as part of an apposition we got like the company that was buying us to also like end the deal like to pay to like for the sports car like as part of a deal and like deliver it to like my driveway like there's like lots of like fun stories that I think could make good content um so like yeah I think that's definitely a big part of it I think that's what Megan when we work with her emphasized is she would just do like more interview style and like asking me to come with a few stories and we would talk through them and then she would ask some follow-up questions and I think that medium Performed well, but the goal here isn't to be like a thought leader necessarily in the social media space or something like that I think the bigger goal here to like generate leads I think the bigger goal here is we're just trying to like build a personal brand where if I did You know cold DM people that I wanted to meet that I thought would be helpful either for a product or for fundraising purposes They would look and be like, oh, yeah, like we want to hear this guy out and maybe not a hundred percent of the time but like right now it's like a you know, like a zero percent of the time like a ten percent of the time hit rate if that makes sense and Yeah. [Jacob Shipley]: Okay. Cool. Yeah. Put that down as a secondary goal. I love like DMs to big accounts get answered. Um, okay, cool. Um, so, okay. So almost like the, this question, like target audience of your business, it's really not the audience of your business. It's like, you're writing for almost like those kinds of figures, right. That you want to be credible to. Yeah. [emilbarr]: And I think that those stories are interesting because it's like, Hey, you know, Again, I think that talking about these things and how I did it will attract a wider audience than those figures, but it also wanted to take notice of those figures and say, and objectively, maybe some people aren't impressed, some people aren't gonna be impressed by it, but the reason we ran Vivek Social when he was running for, the dude's a billionaire, he was self-funded, he really wasn't cost-sensitive, was because we were recommended and they were like, dude, this guy's out of a dorm room, working with these huge brands, doing this stuff, should meet him and like I'd like a little bit of that linkedin ability where it's like we dm them and he's like oh like this guy's doing all this stuff it should it could be interesting to meet him um so I don't think it's exclusively to that audience I think by virtue we're creating content that's going to be needing to a lot of people but yeah that is kind of like um a primary audience is if one percent of those people are investors or sort of like you know like execs and things like that I think that becomes super you know that becomes helpful and interesting. Yeah, that makes total sense. [Jacob Shipley]: And then I'll schedule some time for us to do like a content interview and just like pull out some of these stories. But I'm just curious, like, okay, stuff you told me before, like the Vivek one is huge. The Hulk Hogan one. I hadn't heard you talk about the 9-11. I think that's super cool. Any other ones that immediately come to mind that just you so I can go back to these notes in our content interview and make sure we hit on? [emilbarr]: Um, I'll think about it. What I can do, what I can commit to is like thinking of like two or three before interviews too. Like, um, Morgan did a decent job of that. Um, is I would actually typically just tell her like, Hey, here's some like great stories, you know, and sometimes they wouldn't be good. And sometimes they just never got written, you know? So first I'll go back in our notes and see what wasn't written, but also for content interviews, I can, like, I can typically set aside time to reflect and like journal and like, think of like some interesting stories you know like it's not like I don't have like two or three on repeat like honestly the last three years were such a fucking blur because it was like going from nothing and like back of a dorm room to like you know like first you know not you know what an eight-figure agency you know and then turning around and doing it again to a nine-figure business like you know contemporaneously so I basically didn't eat or sleep like that time and I definitely didn't go to class but like there's I I think of it as like having a career you know like a 20 your career, like very much condensed into like four years of just like insanity. So like, there's shit that like, I just sometimes like need some time to think about stuff. But like, I don't have all sorts of stories that like, you know, happened, because it happened two years ago, it feels like forever ago, but like, no, this only happened two years ago, like this could still be relevant. [Jacob Shipley]: Totally. Okay. And when that's interesting to the, if you've already walked through some of that, do you have those content interviews recorded anywhere, like in your Fathom account, or where I could go cross reference that? [emilbarr]: No, I think she recorded them. And I haven't heard back from her for like 90 days. So I just like gave up like because we were asking, you just like get like two or three of these posts out. And I think like, you know, like we'll pay your last invoice, like even though it was like for like, like 12 posts, like just like, I really want these like two or three posts because they were timely. They were coinciding with like the vague stowage announcement. Like I wanted them to be like, you know, like I met you on like, that was cool. Like, you know, like, I think that could be an interesting story. You know, but like it's you don't get that from my LinkedIn profile right now. Like if you look at my LinkedIn profile right now, someone wouldn't think that I'm like plugged in with these people. So like, that's part of why those stories are good. And just like, you know, like on that level. Um, but it's also- You want us to take a stab at writing your about section too? Uh, what was that? [Jacob Shipley]: You want us to take a stab at writing an about section for you? [emilbarr]: Yeah, mine is horrible. Yeah. Yeah. Um, profile refresh is fine. Like that stuff is good. Like I didn't have any strong- recommended I replace the header with like me speaking in some authoritative context, which is what I did. But we didn't really do a profile refresh outside of that. But yeah, just like interesting stuff like that, I think would be good. But no, they're not recorded, unfortunately. And I think she got felt that she like ghosted. So like, then she like stopped responding entirely and ghosted harder. Like, okay, fine. Like it happens sometimes in sales, like they're interested in them, they don't show up to the meeting. And then they're like, feel bad about not showing up and then they like, don't get back to you. [Jacob Shipley]: Yeah. Okay. Okay, cool. That's, uh, no worries. I was curious on, um, I think, excuse me, story-based content, obviously, just because it, A, resonates with what we're trying to do. And then B, it's just like, there's a wealth of content to pull from, but I'm curious, like, do you see any other accounts on either Twitter or LinkedIn where you feel like they've kind of nailed what you're trying to [emilbarr]: build? Not necessarily. I think I can go back and look. I think that, you know, my personal brand is unique in a sense, so I'd have to look. I think Morgan did a decent job because she was just a college student, but because she had like, you know, the 100,000 plus Followers like she was getting like she was like DMing like, you know Like I think she DM like Kevin O'Leary like he's like, yeah, like let's set up a meeting like this is interesting So I think that was my initial inspiration. I was like, okay Well, like if this person like only work like internships in college like, you know is getting these meetings Like I should be able like use social for these meetings So I think that was a good one, but I'll give it a little bit of thought I think there's probably founders out there young founders of that have raised a lot that are probably have something similar I remember there was two young guys that sold their company in NVIDIA and they went like super viral for like selling their company in NVIDIA and like they're like LinkedIn popped off and I knew they were doing a lot of content beforehand I'd have to go back and look but um I don't have like I I think it's less of certain profiles that I'm like oh these guys are doing a great job more of like I've seen other young people with potentially less impressive accolades but like really leverage the power of LinkedIn and like the LinkedIn algorithm to build up this presence, and that's kind of what inspired me to do this, if that makes sense. No, totally. Cool. Let's see. Okay, sweet. [Jacob Shipley]: I feel really good about what we have so far. I think it's just going to be pulling from content interviews. I think it's going to be the main thing. Do you have any like Morgan's old posts or just looking back through your LinkedIn just to kind of like get kickstarted? Are there any other stories that have already been posted that you're cool with me like rehashing or do you want it to be all net new ideas? I prefer it's not new because I believe of the 12. [emilbarr]: I'm OK with some of the stuff that's rehashed that wasn't posted in Morgan's like, But I think that we only posted like six or seven pieces of content in that entire like six month period. So I would rather rehash those just because I feel like there's enough content out there that we don't have to rehash one of the six posts that went live. But in that doc, there's stuff that was definitely never posted that I'd be okay with us like rewording or like rehashing and using into it. I just like, I didn't like this, like, oh, here's some tips to find scholarships, you know, like for college students, because I felt like that was antithetical to like the brain I was trying I feel like that was like too juvenile, if that makes sense. [UNKNOWN_SPEAKER]: Yeah. [Jacob Shipley]: And then, okay, cool. I think, yeah, down the road, I'll look at what she posted and try to steer clear of that, at least down the road. I think if there are like some super impressive stories that could be told from a different angle or in a unique way, that might be cool to kind of revisit. What about as far as like case studies of like clients, I'm guessing you want to steer clear of all just since that's not, Leeds isn't the goal, right? Yeah. [emilbarr]: I would rather, um, like Leeds is not the goal at all. Like the goal here is fundraising. And also one of the things like, so, um, I think that there's, we can talk about brands we work with, like, Hey, here's how we work with like Nike, you know, like as a, you know, here's how we got 18 month old agency, like Nike as a client. I think that could be a compelling story, but I'm a little less interested in like, Hey, these are the results we drove for Nike, if that makes sense. Like, um, And then the answer there is we bought an agency that was already working with Nike, you know, so like now, like Nike was under MSA and we could offer them our services as well. Like there's even like an interesting twist there. But yeah, I do think that it's like kind of telling about those like, yeah, I think it's okay to build credibility by talking about the brands we work with. You know, I think that it's not ideal to like, just like, I don't like want to like post like, here's how we got X many views, something like that. Unless it's like, hey, of the Candid team but like again I don't own the majority of that business anymore like it's like hey I can be like hey this is cool like great job guys but I'm not like actively like trying to get in the leads aggressively and like promote Candid on my page if that makes sense. The other thing is we haven't talked about the current company um virtually at all on LinkedIn and I think that's been partially because a lot of it's just like it's just a cheese business like I think we're under as part of the contract. If not, I'll send out an MNDA, but I'm not worried about you guys. I don't think there's nothing unethical happening. But basically what we've been able to do is we go into underprivileged areas in different states, places where unemployment is high, and we've basically created these series of online certifications, workforce development certifications, that help people find online jobs or jobs in nascent industries. So think AI are willing gas or like aerospace manufacturing. And so they actually get connected with those jobs. So they get the course, they get certified in like aerospace, so they can go work in an aerospace facility, you know, like they understand the basics of rockets and propulsion. To qualify, they just have to be unemployed, you know, basically. And it's offered through a training center and then they can get connected to our like digital job board that like also like links them. And employers, we also serve as a staffing agency because employers like we can go to these employers and say, hey, we have 50 people that like are certified or looking for work, you know, like you guys have a labor shortage, like kind of connect the two. It's actually free for the business and for all of the people that take it. Um, what we do is we get it funded through various training centers throughout the state. Um, and so typically it's an online course, it's our software, but like the community college puts their logo on it. And then we'll typically get each course funded by a community college at $600,000 a year. But, you know, we have a platform of six courses, so that’s about $3.6 million a year per state. And then for us, you know, we operate at around like an 80% margin because we've already built the courses and there's like no real actual cost doing anything. Like the community college does the marketing and stuff. They like want to put their name on it. So we ended up billing an average of about $2,000 a person, which comparatively for the average, like that’s less than most school districts receive per pupil. So like, we don’t want to advertise like how much we’re making because we do a good job of burying it into the budget because each community college asks for 600 grand, state budgets are in the billions, like typically it’s very easy to get 600 grand for like five or six, you know, community colleges, like push through, but also just from like an optic standpoint, if it’s like, hey, these guys are making, you know, like $3 million a year per state, like for every school they're going into, like that, it might, it's just not good to advertise that, right? Like that's something that is driving our nine figure valuation because we're only a four state operator, you know, to six states and then potentially like get a PE investment or sell it to like a Deloitte, but we're software and 80% margin. So we get like a 12 X, even a multiple. So every state is about a two and a half million dollar state. You know, every state is worth like $25 million in enterprise value for us. Um, but again, like that’s not something like we want to go out and advertise necessarily. We’ve just not talked about it at all. Um, but I do think it’s kind of silly not to talk about the business at all. I think that there’s ways we can highlight the work we’re doing with unemployed communities. Like, Hey, we went out here, we helped fill X amount jobs were like, like the only thing we’ve talked about is we just launched an AI certification with Khan Academy and Intel as our partners. So they’re using our software. Um, but they’re like on our, like there are corporate partners, like their branding is on the course alongside, like their logo is next to ours. Um, like that’s something cool that like we talked about launching and that post didn’t do really well. Cause I think it had no context, but I think we can talk about it. I just think we just like, shouldn’t, and that’s good for us strategically because then it just like also establishes us as more credible. When we go to sell, it’s like, Hey, We’re Intel’s partner, we’re Khan Academy’s partner. We have big e-learning companies using our courses and our platform to launch their own software. But I do think there’s stories there, but we’ve just avoided talking about it completely because I think we didn’t know where the line was or how to talk about it. But that’s something that I do think could be talked about at least somehow, because it’s part of the personal brand. [Jacob Shipley]: Well, and last time me and you chatted, I think you guys were just in Ohio, right? So you’ve scaled from one to four in the past. It’s like what, six months, two years? [emilbarr]: Well, state budgets are every two years. So yeah, it’s basically like we scale and then we wait two years and then we try to scale again. So it’s fairly, yeah. But it’s our, we were collecting revenue in Ohio. We’ve started collecting revenue. We got in the state budget last year for three other states. So we started collecting revenue this year. And then the goal is to get into, you know, hopefully there’s another budget cycle. So hopefully, as I said, once we get into like eight to 10 states, Um, I think that we can probably either have a large private equity fund investor, just like a Dwight scoop it up for like $150 million, you know? And then for me, I'm less interested in getting it from 10 to 50 States, but we've done good. You know, we haven't raised a ton. I haven't been super diluted. So like, that's kind of like my, that's my goal to kind of like create something like generally like life changing money here is like, you know, get it, you know, walk with like 25, $30 million, like, you know, 23, 24 years old. Now you’re like a little bit dangerous. You know, you’ve got a platform. [Jacob Shipley]: Yeah, I’d take it. That’d work. Okay, cool. So as far as like process next steps, I feel super good about what we got. I’ll schedule some time with you, excuse me, for a content interview. So we can kind of chat through some of these stories. I’ll also go back through, I looked at that document from your previous Ghostwriter. I’ll cross-check that against what’s been posted and see if we can’t surface some of that stuff get moving a little quicker. And then I’ll start on that first batch, get that to you in Notion. And then if Hauk hasn’t shared it with you already, we’ll get you added to the Notion studio. And then I can send over like a loom or something of how that works. Super easy, pretty intuitive. And then, yeah, I don’t anticipate like, you know, feedback speed being a problem or anything, but the way it’ll work is I usually work ahead. I try to get ahead at least a couple of weeks so that you’re never like in a pinch of, you know, I need this review in 24 hours. Usually it’s like, you know, go ahead and review this batch of like this month’s worth of content. So that way you’re not having to log in a ton. Yeah. If you could think through that question on like, is anybody doing it like what you want to do? Or the other component of that is, does anybody have that audience that you want of the investors, executives? Do you see anybody across LinkedIn that really has that? That’ll help with some community management stuff. We can go and just be active engagers with that type of their content since they have the audience you want. I will also do a audit of the profile and then I’ll take a stab at writing bio and about section. It’s an overall just refresh there. That’s process, simple. Any questions? From you? Um, not really. [emilbarr]: The one thing I just like, I’d rather we err on the side of like less content than just like spamming the feed with like a ton of content. Like, you know, like I think I told this to you, Michael, like it’s less cost driven. If we’re getting great results, we can discuss, you know, increasing the package to be reflective of the results we’re getting, or maybe we’re doing to your point, like more even community management, like, Hey, here’s 50 people who I’d really like to connect with in the next year. Like let’s start liking their LinkedIn, you know, know, like I’m commenting, so maybe they start seeing, um, it, I just say, it’s like a little bit more of like, I don’t want to necessarily, like, if, if the best practice is two posts a week, fine. But like, I would rather we take, if there’s like four great stories that month that like, we’re confident are going to generate like maximum impact for our goals, since the goal isn’t lead gen, you know, or whatever, like, I would just, I would rather have like, we’re right now we were getting one post per month. So even getting like three to four posts a month, sure. It’d be an upgrade for like my profile. And I think like, I just rather err on that side, I don’t want us to like feel the need to create content because we have a certain scope number of posts per month, even if there’s like six great posts and like two like fluff posts. And then like we end up posting a fluff post, just like to post, I would rather not do that. I’d rather like focus on basically quality over quantity, if that makes sense. [Michael Houck]: Yeah. And Emil, I was going to say that I don’t think we discussed this on our call. We tend, we typically will help out with like, you know, once we identify some accounts who we want to engage with, will actually reply to their posts, their viral posts from from your account. The main goal of that, of course, is to drive followers, which is not really the goal here. The goal here is authority. So I was actually going to pose this to you, which is do you even want us to do that, at least initially, or do you just want us to focus on getting these posts out from the account? [emilbarr]: I think I mean, what I would say is I think followers are good because people really care about that on LinkedIn and it drives credibility. Like so I do think that like to extent having that follower number unfortunately is like very important because I think that’s like one of the first things that people look at so I’m a fan of doing any tactics that maximize followership like I would sort of force rank it as because followers and authority because if I’m talking about Elon to my audience of like you know 7,000 followers like I think it’s not gonna appear the same as if I’m talking about like hanging like meeting Elon you know and like talking to him to my audience so 40,000 followers like that looks like really like legit like you know so So I would err on the side of yes, I want to create authority, but I think that biggest, you know, sort of one of the biggest indicators of authority on LinkedIn is unfortunately the follower count. So anything we can do to kind of like juice those, I think is good. [UNKNOWN_SPEAKER]: Okay. [Michael Houck]: That brings me to another question then, which is, I don’t know if we talked about this. I don’t think we did. We have a creator network of a few hundred creators who have, you know, millions of followers between them. We built a platform for people to sort of engage, get engagements from those creators on demand. So we’d send a URL of your posts into that network. Our algorithm would match it with the right creators. And then we’d send it to them. This is, you know, it’s an additional cost because you need to pay to engage with the creators. They have their own rates and things like that. But if follower growth is a goal, that’s another thing we could leverage. If you’re happy with the content, when it goes out, we could say, oh, well, okay, we want to set a budget of 50% dollars per post or a hundred dollars per post to send to these creators. Um, and, um, and then they would leave engagements within the first hour or two of it being live. Oh yeah. I think we should definitely do that. [emilbarr]: Like, as I said, I’m not super cost sensitive. The reason we didn’t pick a higher plan was just like, I think that going from one post a month to like, you know, like first of all, I don’t think there’s like 16 pieces of content a month or whatever, like to write. Um, but also like, I think that in some sense that almost hurts authority because like, you know, like the CEO of Coinbase doesn’t have time to like, you know, push out like 16, like, like I want to meet him, you know, like, um, I missed him in an event and it’s like, it’d be great to be like, Hey, I saw we were both here, like missed you. Like let’s catch up, you know, over zoom for 15 minutes. Like, you know, like he’s not posting 16 times a month, but yeah, I’d say like, I’m not super cost sensitive. So like, if that’s going to boost followers and that’s just going to create sort of like, um, upwards potential, like we should definitely do that. [Michael Houck]: Yeah. It’ll also help with, with the credibility angle because, you know, people we’ll see oh this influencer that I follow or this creator that I follow is commenting on Emile’s stuff like who’s this guy Emile I should check out his [emilbarr]: page uh so that that will tend to happen yeah that sounds good all right guys anything else we should go over I’m getting a call that I want to take okay cool thanks a lot I really appreciate this um hey Dan give me like 30 seconds um really appreciate the time and we’ll talk soon