- Duration: 35 min
- Platform: zoom
- Source: Read.ai 01JKGT4K213GB42ZDYCPFTZGJ4 (https://app.read.ai/analytics/meetings/01JKGT4K213GB42ZDYCPFTZGJ4)
Transcript
[Dhruv Amin]: I think a little bit on this. Yeah. Oh, sorry. I don’t know why there’s a delay. [UNKNOWN_SPEAKER]: Sorry. [Tanmay Singh Chauhan]: I keep cutting you off. Tell me what are you saying? [UNKNOWN_SPEAKER]: You can keep going. Sorry. [Michael Houck]: Yeah. You go ahead. Yeah. [UNKNOWN_SPEAKER]: Yeah. [Dhruv Amin]: So, so yeah, I don’t know. Like if you think of it, if like I put it in the form, like in the AI app, space. I think our differentiation is we’re trying to make it easier for non-technical folks. But if I’m being completely honest, most people have very similar products right now. And honestly, what’s separating the winners versus the losers is consistency in marketing and getting out there and getting known. And so I just think I’m looking at the founder accounts of bigger competitors, smaller competitors, and they’re just much more consistent on like telling the story, telling the thing. And so part of doing this is like, Hey, can I up my consistency level while still needing to, you know, spend most of my days in meetings or working on product or something else? Um, so that’s like the number, number one thing. And in terms of like, it’s hard cause like we’re prosumer. So it’s not as simple as like, Oh, you know, this lead came from my Twitter and, and therefore, um, it. It then converted to a sale. It’s much more like, if we can go viral, or if we can do a good job of promoting Create, but from the founder perspective, or just even making my account an interest account in AI, I’m sure it’ll lead to signups for Create, which will then downstream lead to all sorts of interesting impacts as people start building things and the rest of it. And so I’ve seen founders do a good job of stoking usage for their products through founder-led marketing. And so that’s the number one thing. [Tanmay Singh Chauhan]: I actually went through your profile and I saw a lot of the videos were simply about you demonstrating how you can use your app. So I thought that was a really interesting content format. Maybe something we can do around it is like, okay, here are the 10 business ideas that you can use to build an AI for something. I don’t know if you’ve heard of it. The guy called Pat from starter story. Yeah. Yeah. So what? So what he he’ll do is he’ll bring on these guys. And they’re mostly non technical guys. So and then then go on and say, Okay, I don’t know anything about coding, but I still put together this and now my app is doing millions and billions. So I think And yeah, he has the very close-knit audience that you’re looking for. [Dhruv Amin]: Yeah, that’s a great, that’s an exact match, yeah. Okay, and so I think you also, yeah, sorry, sorry, go ahead, go ahead. No, yeah, and then, yeah, on the recruiting front, like, you know, I’ve put some founders in here who do a good job of this too. We have these insights, like, it’s kind of like, you know, everyone’s building with the same models and the rest of this too, but like one founder They’re not a competitor, but they’re building an AI agent product. And it almost feels like he’s just on the AI news every time the AI news comes out, providing it online. I’m like, does he have a ghostwriter? How does he do this while still also trying to ship and build products? But- He probably has a ghostwriter. Yeah. Honestly, I look at these people and how consistent they are, and I’m just like, am I an idiot? It takes me probably 30 minutes. Post that’s actually good and valuable and useful. And like, if I was going on my feed, I’d actually like it as opposed to like clickbaity. But like, you know, and then you’re out of the flow. So it’s interesting. But like, you know, one thing it does really well is like, you know, Gemini 2.0 Flash Thinking launches and he’s got like the first comment on like Gemini 2.0 Flash Thinking, why it’s different, why it’s cool. And it’s not like newsy, it’s like from the founder perspective, which is like, oh, I use this thing to build this thing. And like, oh, this changes the dynamic because the cost is now this price, which means we can do this thing. And so that content I feel like works from the perspective of, yeah, I don’t know, like if I was like joining his company, I’d be like, oh yeah, they’re like, they’re clearly deep in the weeds of like AI and like, you know, the latest things. And so it works more from the recruiting angle as opposed to just the pure, look at this cool thing you can do and create, and look at this cool story you can do. Yeah. And then, yeah, we can move forward. I’m getting a little bogged down. Secondary goals. Honestly, like the biggest one is probably impressions. I don’t know if that’s the wrong metric, but I just look at like, you know, the founders who’ve been able to go viral with something kind of related to their company. So I think I put Max from Gumloop there where it’s like, you know, he’s doing a great job of doing templates that are like pretty cool around Gumloop and like, go viral. Sure, he’s also picked up followers, but like, I kind of feel like all these platforms are becoming a little TikTokified. So it’s like, well, like, you know, how many people see your stuff? And is this stuff? And yeah, and I guess the secondary goal is like, when I read this stuff, part of my hesitation on his ghostwriting is a lot of it often feels like done purely for the sake of followers and impressions as opposed to like, as opposed like, I know that content format is going to work. I’ve seen it like a million times, but like, is it actually valuable as maybe a secondary goal, like impressions, but like it being… You want authority. [Michael Houck]: You want, not just like, you’re going to get the most impression. You do want the most impressions, but you want the most impressions and for people to see it and then to feel like, oh, this guy knows what he’s talking about. Yeah, exactly. [Dhruv Amin]: Or like, oh, that was useful. Like, thanks for taking my time. You know, like, um, um, versus like, you know, I see some of these, the other ghostwriting firm I went with was like, oh, you know, we’re gonna do these like borrowed authority threads. And I just read like the exact same as every Twitter thought boy. And I was like, this doesn’t feel like unique or interesting. I don’t know. But at the same time, I also like know that like, you know, there’s really easy ways to repurpose formats. Like I was listening to some of the competitors and I’m like, I think we could say the exact same thing, just slightly differently and it would work and do well for our audience. Um, so, so yeah, that’s like my probably secondary goal is like, is like value. [UNKNOWN_SPEAKER]: So yeah, so it usually does. [Dhruv Amin]: So the content you’re talking about is. [UNKNOWN_SPEAKER]: So. [Tanmay Singh Chauhan]: I’m losing you a little bit. [Michael Houck]: This guy. [Tanmay Singh Chauhan]: Yeah, my internet is unstable. Yeah, wait a second. Do you want to go video? I need to change my room. [UNKNOWN_SPEAKER]: Just a second. Just a second. [Tanmay Singh Chauhan]: I’m actually not sitting in my office. Yeah, I’m sitting downstairs. Is this better, Michael? Yeah, I can hear you now. [Michael Houck]: Drew, can you hear? Yeah, yeah, I’m good. [UNKNOWN_SPEAKER]: Cool. [Tanmay Singh Chauhan]: So yeah, so the content you’re actually talking about is mostly authority by association. So let’s say if something else goes viral and you can just put a summary on it and a spin on it. Okay, this is what happened in this video or in this app. So yeah, I completely get your point. Yeah. [Dhruv Amin]: And like, you know, like if we are going to do that content, then like, I think it’s like that content’s great when like, it feels like there’s a unique angle to it. Like it’s like, oh yeah, like, you know, there’s a new model or whatever it is, like, here’s how we’re using it at Create, you know, we’re like, we’re like, and it’s like, slightly more personalized than just the raw clickbait, because I know it’s this easy content source. Or like, here’s a format actually I do like, which I’m like, which is, which I’m sure is just ghostwritten, is I think Ben Lang does like, does like the one page essays or whatever it is of like, Yeah. Screenshot essays are like, here’s a one page summary of like Paul Graham’s whatever. And the reason I like that content is like, for me, it’s a reminder of that essay I liked. And then second, I was like, oh, if it’s a candidate, at least you could like showcase like the things you’re reading or whatever it is that are interesting conversations. Like they kind of build the brand, even though they’re, to me, they seem like the easiest piece of content in the world, assuming you have the time, because like, you know, you don’t even need to have You’re just like summarizing something else that’s already really good. And that one feels valuable as opposed to like, I give that as an example just because that one actually feels like, oh, that’s actually providing a lot of value. And I can see how it converts on recruits or his audience or like, you know, he’s trying to recruit for people who are looking for their next job. And so I’m like, I see how that starts to convert. [Michael Houck]: Yeah, I think I see the distinction you’re trying to make. It’s not authority building for Ben Lange because he’s not coming up with these insights, right? It’s Paul Graham’s insights, but it is a very valuable piece of content for his audience because it takes something that would take them a while to read or to find and makes it really simply and quickly digestible. And so they like it as a result. [Dhruv Amin]: Yeah, totally. And so, yeah, I just think that that’s my lens. This for somebody beyond just the impressions. [Tanmay Singh Chauhan]: Okay, so I really like this question. [Dhruv Amin]: Realistically, what needs to happen for you to consider your content as success? Yeah, I mean, downstream, At some point, we go viral on something we’ve made, and I see it convert to something that’s useful for Create. Either we go viral on the Druva account, and all of a sudden, the Create account gets a bunch of followers, or I see a bunch of signups on Create, or I just start anecdotally hearing, I ask all users who come in, how do you find us? And they’re like, oh, I saw some tweet, and I can probably trace it down. That’s probably the anecdotal like story of like, okay, we’re doing this content and I’m hearing it show up in either signups or like when talking to candidates, it’s mentioned. The second over time, but I’ve got patience is like, I assume if it’s working, we’re going to be growing follower accounts and like the other metrics will start going up over time, but I’m patient. It’s more about, it’s more, I think in like the first, the first phase is like, yeah. And then one last thing is like just as quick as possible getting to, to trust and tone match. This is probably prior to both of these, but like part of the reason we try, I tried another ghostwriting firm right before this and they, I don’t think they ever posted. And the reason why was just because like, I was like, ah, like just couldn’t, myself to the cringe, past the cringe level. And I was spending a bunch of time editing and the turns were too long and it was like too much time. And they almost didn’t get why I was cringing at that. And so just as fast as we can get to mind meld where like you were like, yeah, I know with pretty high confidence that you’re going to be like, that’s fire, post it. Then that just drops the time spent on this. And can get the results. Otherwise, I think that I’m going to end up being the biggest bottleneck where I’m just like constantly being like, no, please don’t do that, like whatever it is or whatever it is. And so I think that’s probably a first goal. Cool. [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: I mean, I’ll just make a quick comment on that. There will definitely be sort of those first couple of weeks we’re trying to learn the voice and trial and error, and you’ll probably love some things, hate some things, but our goal is to get to that level as quickly as possible too. So we’re on the same page there. Sort of writing samples or maybe even better examples of content and posts that you see that you really like the style of, just throw them in the Slack channel so Tanmay can have them. [Dhruv Amin]: Yeah. Okay. Sure. [UNKNOWN_SPEAKER]: Okay. [Tanmay Singh Chauhan]: So I think we have everything from the first question. Let’s get to the target audience. [Dhruv Amin]: Who is the target audience of your business right now? Yeah. Right now I’d say it’s like AI enthusiasts, who are early adopters of all the different AI tools who want to use the latest, greatest AI tools. There’s this whole niche being carved out in the space right now, and all the AI app builders, Bolt, Lovable, Claude, I don’t know, the list goes on, but you can find them on Twitter. There’s tons and tons of people building this community. Really beyond that, it’s entrepreneurs. And by entrepreneurs, I don’t necessarily mean like YC founder level, although that’s great. It’s also like, it’s like people who are non-technical, who for the first time ever are realizing they can make a software product. And so we talk to these customers all the time where it’s like, where it’s like, they were in other industries or whatever it is. And they’re like, wow, I’ve never been able to use low-code, no-code tools and build something. But they go in and create, that’s like real. And they’re like, well, this is like super real. And so. So, yeah, entrepreneurs and maybe slightly less technical. So it’s not like developers, but it is it’s like builders. That makes sense. [Tanmay Singh Chauhan]: Yeah, yeah, completely. Is there the same audience you want in your content or is there more nuance? Like are you targeting something broader? [Dhruv Amin]: We want that audience and like to do that through create, but with the with the additional nuances like from my personal account at least the other two audiences that are kind of not covered in that are recruits so like really smart people in SF who are like like smart engineers essentially and then investors right and so that’s like a little more like company storytelling and the rest of it which is maybe the two broader versions of that outside of like the ICP of who’s gonna to go into create and really love it. [Tanmay Singh Chauhan]: Okay, and I think you covered it a lot. But let’s just go quickly over the content pillars that we’re talking about. [Dhruv Amin]: Read about topics that matter to you most. Do you guys have like a better color on this? Like what should what’s a good answer here? [Michael Houck]: Yeah, Drew, this is just like the things that we’re going to be coming back from So for you’ve talked a little bit on this call already about wanting to sort of comment on current events, but through the lens of what people can do with Create, sort of the build in public with the product style. It’s also about like the topics that are sort of your unique area of knowledge. So at the intersection of what Create can do and enable for people, not necessarily just with the product, but in terms of like bigger picture, as well as sort of just things you know a lot about that are relevant to that. So like how can we position you as a super unique voice on X and sort of what are those topics that we’re gonna come back to time and time again to reinforce that? [Dhruv Amin]: Yeah, I mean, so I think through Create, we get to like firsthand see this shift happening we wouldn’t expect building very real products just with AI. And so this market shift is one. And I think I could probably send you guys just every week, just like, hey, here’s a customer app, a good feature. Here’s a story we could quickly talk about that could be interesting. The second area is maybe, I don’t know, just being an AI startup, trying to figure out all the different parts of building a startup, right? So whether that’s recruiting folks, or trying to get distribution, or what hacks we’re using that are working, or using a consumer of these models, so it’s like the model landscape changes, DeepSea comes out and all of a sudden it’s like, oh, here’s how we’re going to be using it and create. There’s more of that company building storytelling. And then my unique angle or background, I started my career in product at Google and built zero to one within a larger company and then started my own internet businesses. And so I don’t do any of this personal storytelling today, I’m a little bit scared of it, but if I wanted to talk a little bit more about, I don’t know, just like product in general, like what are really great products or what makes a really great product, it’s maybe the higher level, I don’t know, like sell saddles, we don’t sell saddles here, like sell the dream, like anyone can now make products and like can touch on some personal background as like a PM or as what it takes to make great products. I think I’ll put one more. Oh yeah. And then finally, like I am actually pretty well read relative to others or pretty well like studied relative to others. Like I’ve just done a ton of content or whatever it is. So like, I think we could we could do more summaries or like more like insights or like more, I don’t know, from like the best things I’m like naturally reading or whatever it is. Like naturally into trying to think what else is interesting. And then the fifth, maybe, but I know you guys are probably telling me Nero. [Dhruv Amin]: Yeah, I mean, we could just like, there’s a lot of room to just show off everything Create can do. It’s like a horizontal product in some ways. And so there’s just a ton, like, I just constantly think of like, wow, this could just be a format of like, of like ways you could use Create to do something like this. Um, well, I don’t know if that’s helpful to you guys. Um, um, yeah, we’ll, we’ll, we’ll want to feature some of that stuff for sure. [Michael Houck]: Cause we want people to keep getting more and more familiar with the product and to, you know, get them interested in trying it. That’ll definitely be part of it. Um, so yeah, don’t, don’t worry about like, well, that is helpful for us too. [UNKNOWN_SPEAKER]: Yeah. [Dhruv Amin]: And then, um, I think there’s like one, like, I’m fine. I don’t know how much I’m going to lean into this. There’s like a lot of like, there’s a lot of stories in AI right now about like replacements, right? Like AI agents replacing everything or like, like developers not going to be needed or like, or like, you know, jobs getting lost or whatever it is. And I think we could like meet or like, or like, oh, like there won’t be any like creative acts or human creative acts. I think we could take like a harder, I don’t know, we could take a maybe a more contrarian stance, which is like, which isn’t that contrarian, but like humans are going to be primary, like, like, really, it’s like a creative tool. And actually, you should like, go start your own things, like you should go like build your own, like products and like, and like, you should actually leverage AI to like build your own stuff. I don’t know. It’s like a, it’s like a theme. It’s a counter theme to like some of the narrative around, around there’s this AI stuff is all replacement. Um, but I don’t know. Basically what you’re saying is like, humans are going to be useful after all. [Michael Houck]: Yeah. Like humans are like, there’s a million choices when you’re building an app, right? [Dhruv Amin]: Like there’s a million, like, what do you want the design to look like, Like what, well, how does the business look like, How are you going to distribute it? Um, and so, yeah, like creatives can have it super simple for you to make your app or whatever it is and get it out there. And it’s going to be a ton of leverage with AI so that this is cheaper than ever for you to go do. But I still kind of don’t think it’s going to be like we tell an agent like Devon or something, go do something for like two hours and come back and there’s no humans in that process. And so I think there’s a human centrality narrative, I think, that is open for someone to capture. [Michael Houck]: No, I like that a lot. I think that that is unique. That is something that we can use to make your voice stand out. So we should definitely experiment with with content around that. I think that’s I think that’s true, first of all, and I think it’ll resonate with people as a result. But also, yeah, it’s unique and we should we should leverage it. Yeah. [Dhruv Amin]: Like Greg, Greg Eisenberg does a good job of talking about this, I think, to some extent, because he’s like on the whatever. But he’s got like he’s got know, long form posts on like, you know, there’s gonna be more like software holding companies or like more small software, or like more personal software. And now like more people can make, make businesses and stuff. And I’m like, yeah, I think that’s a narrative we could tell us the founders of a tool that is helping more people do that. [Michael Houck]: So yeah, yeah. And there’s historical precedent, right? Every time there are large advancements in leverage from technology, what people are scared of is that humans won’t needed, but what ends up happening is that more humans are able to do more things. [Dhruv Amin]: Yeah, totally. And like the nature of the work is changing. [UNKNOWN_SPEAKER]: And so, yeah. [Tanmay Singh Chauhan]: Okay, I think we covered it pretty well. The last will be, I think you also covered it in some sense, which format are most on brand for you? I think you just mentioned form screenshots? [Dhruv Amin]: Yeah, like the screenshot essay or like the bullet point summary or whatever it is in screenshot form works. I’m fine. I haven’t posted any of them, but I’m like I could very easily authentically stand behind it assuming the content was good. The demo video of like create with like the simple quick I’d like to be concise. I think I put this in the form like like usually my tweets and any like LinkedIn writing Unless it’s storytelling in which case I’m fine Writing like doing a long form post that’s more storytelling oriented But usually try to try to keep the tweets more concise. I’m also fine with the occasional meme Yeah, I don’t know like I don’t think my like profile needs to be like complete thought boy and I’m always serious, always on brand. I’m fine having a little bit of fun with it and making jokes from time to time. We could all use the occasional meme at the end of the day. [Michael Houck]: Yeah. [Dhruv Amin]: I think my best post by far was on the day we launched Stripe. I posted the Rick Rubin meme. I was adding payments to my app without looking at the code and I got 40 likes in a second. And I’m like, there’s a lot of these like memes that are like right now, like the AI space just has like so many interesting memes. I like the memes to be positive when possible, as opposed to like, oh, this company’s effed or like whatever it is. But if it’s funny, I don’t really care. [UNKNOWN_SPEAKER]: So. So, yeah. [Tanmay Singh Chauhan]: OK, I think we have covered it pretty well. The last would be posting, I think you already answered this one, like you will be scheduling, I guess. [Michael Houck]: Oh yeah, sorry this this part of the dock is a little outdated. I thought they don’t template 10 May. Yeah, so we’ll be taking all the hops off your hand groove unless there’s anything you want to take on. Will handle weekly scheduling will handle engaging with replies will handle sort of commenting on viral posts from thought leaders in the niche to get some sort of free impressions and profile views there. So we’ll take that all off your hands. If there’s special times that you want us to post, on an ongoing basis or for like ad hoc announcements or things like that, just let us know and we will accommodate the schedule around those. [Dhruv Amin]: And then, yeah, I’m totally fine. I want to get to where you guys are just like scheduling automatically in the first couple of weeks. Could we just do slightly more review to align on stuff before we like schedule stuff? But then, yeah, I’m hoping we get pretty quickly to the point where it’s like you guys just know and most things are approved. And it’s just done. Yeah. [Michael Houck]: So that makes sense. The way that we’ll do this as like next steps is that every Monday we’ll drop some topic ideas and some like specific questions about those topics. If you have unique insights or unique perspective that you want to share on those to like compliment the research that we’re doing, then that’s great. Best way to reply is just record a couple minute long rambly voice note. That way we get the emotion and intonation and it’s also quicker for you. Then if we get that by Wednesday, or even if we don’t get that by Wednesday, we will have the content ready for you by the end of the week for review. And you know, if you say I feel good about you guys just sort of scheduling stuff, then great. If you want to keep reviewing them briefly, that’s fine too. Whatever works for you. And then that will be getting started on that ASAP. Basically, so that’s the weekly process. [UNKNOWN_SPEAKER]: Okay, cool. [Tanmay Singh Chauhan]: Michael, do you want to also like just go quickly over the onboarding this process? Yeah, what’s going to happen the next week? [Michael Houck]: Yep. So basically, Tanmay’s already started doing research. I’m going to record a loom profile audit for you drew later tonight. I’ll send that over just like anything that we see that can be improved. And then, Ben, My team will reach out to get credentials to log into the account and also just like set up the accounts that we want to be engaging with on your behalf. And in the meantime, then Tanmay will start working on the first batch of content next week. We’ll have that for you for review and we’ll go from there. [Dhruv Amin]: Awesome. We pay for a tool called Assembly. How are you guys doing? Scheduling right now for us. [Michael Houck]: Yeah, so we can use Assembly. I know the Assembly folks actually, it’s a good product. So we can use whatever scheduler you guys are using, that’s fine. But if we’re going to be engaging with replies to drive, you know, because if you’re engaging with replies, conversations, more impressions for the main post, if we’re gonna be doing that stuff, we will need the credentials for the actual account. But as far as scheduling, we can do whatever tool you use is fine. [Dhruv Amin]: Okay, cool. And then, um, you guys do x and LinkedIn, right? [Michael Houck]: We can, obviously, there’s some additional work to sort of format x posts for LinkedIn, and vice versa. But if it’s just simple things like short form posts, or a meme, or, or a screenshot essay, where we have sort of the same one liner text on top of the actual image, then we can just cross I’m happy to do that. [Dhruv Amin]: Okay. I, um, to date I’ve been like, I don’t know. I haven’t been active on either, but like, like on the LinkedIn ones, I’ve kind of kept them to like bigger announcements or like bigger company building things, um, that are related. Um, so I don’t know. We can say, I don’t know. What’s your recommendation? Like, should we be cross-posting everything everywhere and like doing both or should we, um, to focus on nailing one and then move to the next or what’s your, what’s your. [Michael Houck]: So it’s a, it’s a little nuanced. I would say for things like the formats that I mentioned, we should totally just cross post them and get as many eyeballs on them as we can. But if we’re writing like a long form post or if we do any threads on X, for example, we’d need to sort of reformat and repurpose those to be, um, optimized for good performance on LinkedIn too. So we should focus on just nailing one or the other. And I think for your guys’ business and then for the create product, X is probably the way to go for that. But if there are things that are just very simple, kind of cut and paste from one platform to the other, then, you know, more eyeballs is always good. [UNKNOWN_SPEAKER]: Okay. Awesome. Cool. [Dhruv Amin]: And then what do you guys like, what do you guys do? The AI space moves really fast and we’re going to batch a lot of content. Like, is it like the ad hoc stuff or like the, the, Like, hey, we should comment on this, whatever it is. Do you guys do that or should I just ping in Slack or should I do it myself? Rick, what’s the, what’s the, have you done this with like faster moving spaces as opposed to like the batch stuff? Yeah, totally. [Michael Houck]: We, we can totally do that and we have done it for other folks as well. The way we like to do it is basically if we notice stuff and we will, cause we’ll be trolling the niche now that we’re working with you. So if we see stuff, we’ll probably ping it in Slack. And be like, Hey, do you want us to comment on this? Or, you know, at least for the first bit of time, until we sort of know what you want to comment on versus not. Um, and you give us the thumbs up, we’ll go, we’ll go write something for it. And then vice versa. If you see something and we haven’t flagged it to you, just drop it in Slack. Or if you want to comment on it yourself, of course you can, you know, it’s your account. Uh, but if you, if it’s something you’re like, Hey, I don’t have time to write a quick comment for this. Like, can you guys write something up today? Then just drop it in Slack and we’ll, we’ll get to it. [Dhruv Amin]: Awesome. Yeah, and then like the other thing I would just say guys like I don’t know how innovative we need to be Well, I hope we do like if I’m being honest I put the three Founders I think do it well that are compact that are like either indirect or direct competitors or whatever it is So like the the three I kind of point you to is like Anton has done an amazing job With of lovable and like founder marketing and like talking about the company building process and lovable the rest of it and like nine posts, nine out of 10 posts of his, I’m like, there’s actually a create angle here too. And I’m just being an idiot and not running these. Um, that’s one. Two is Guillermo, which I’m sure he’s got a team at Vercel. Um, that’s just like doing this content, but he’s like excellent at just like every day, there’s something about Vercel and some new way to use Vercel and some new demo of somebody using Vercel. Um, uh, and I think like the funniest thing was his audience is a more developer focused. So he usually has some like technical topic, like here’s why SSR is like really, really valuable. Right. And like why it’s good for your apps. And I often look at those posts and I’m like, there’s probably a way to like redo this in just the non-technical lens. And it would probably work for create, which is like, yeah, like create sites, like load fast on like Google. And we could probably like content repurpose there. I’m trying to think if there’s any other competitor that’s, oh, and then Amjad, who’s a little bit of replit, like kind of similar, similar to replit. Agent, he’s a little wider because he also does posts on his political views and everything else. But he’s constantly lines or ways of phrasing the opportunity around personal software or new things. And so, I don’t know, a lot of these… And then the next thing I would say is then there’s creators around the space, whether it’s Greg Eisenberg or Cody or whatever it is. And we’re talking a lot about the process of building software products online. And nine times out of 10, I’m like, there is a create angle here that’s either subtle or we can take the idea and repurpose it in some way. So I’m not looking for pure originality. I think if someone says something good, that we can also say, I’m down for it. With the caveat that it shouldn’t look like a direct rip, but yeah. [Michael Houck]: Yeah, I mean, look, this is the proven strategy. This is what we should do, which is that If the wheel works, just roll with it. This is basically how I grew my account. I saw what, you know, saw how Bloom was doing and some other people. And I was like, oh, I can apply that to startups and, you know, the founder life and everything like that. And, you know, blew up the account as a result. [Dhruv Amin]: So we’ll just take that playbook and apply it to you basically. Yeah. Okay. Cool guys. I’m really excited about it. Thanks. This sounds like you guys have a deep understanding. [Michael Houck]: Cool, man. I’m pumped. We’ll talk in Slack and and go from there. I’ll then reach out for the op stuff ASAP. [UNKNOWN_SPEAKER]: Awesome. [Dhruv Amin]: Oh yeah, one last point. As we start getting this going well, I think we have someone internally that’s running the Create account who is just constantly making demos and stuff from the Create account. If I’m being honest, her tone is not my tone. But another format we could do or another mining source for you guys is the Create account posts like some demo or something else, we could always post a video and then like, redo, redo, I don’t know, take the angle of like the founder talking about the launch or talking about whatever it is, which is another source of like, I think, evergreen new things. Don’t do it on every create post, but like, that could be useful. [Michael Houck]: Yeah, I guess if there are videos, we’ll just need the raw video file. So just drop them in the channel. But otherwise, we can also just like kind of quote tweet some of the the announcement sometimes too. [UNKNOWN_SPEAKER]: Okay, cool. [Dhruv Amin]: Sweet. [Tanmay Singh Chauhan]: Okay, thank you so much for the call, Drew. Yeah, I’m really excited to get this off. [UNKNOWN_SPEAKER]: Awesome. [Dhruv Amin]: Thanks, Sameh. Excited. Michael. Chat more soon, man. [Michael Houck]: See ya. See ya.