- Duration: 24 min
- Platform: meet
- Source: Read.ai 01JE6RWWYZHY34QD7GXDQ6F3KT (https://app.read.ai/analytics/meetings/01JE6RWWYZHY34QD7GXDQ6F3KT)
Transcript
[Michael Houck]: Cool, glad we’re able to chat. Thanks for hopping on. [Jade Cheng]: I know you’ve got a lot going on. Yeah, thanks. It’s been pretty hectic for me. Yeah, all good. [Michael Houck]: I know. As a founder, it happens. So I wanted to touch base and get a sense of where you were at. I think in the original email that you sent, you were a little concerned that Jacob wasn’t hitting the mark. So I think maybe that’s probably the best place to start. More context on what your thoughts are around that. I want to understand sort of like what’s driving that that issue. [Jade Cheng]: Yeah, I just like, you know, originally when I heard about you, like I, you know, subscribe to your newsletter. So I feel like there’s like a certain like kind of punchiness to like the copy that’s in there. And I feel like that’s kind of just been lacking in these and I feel like I have to do a lot of editing. Every single post, I have to do really heavy editing. And then sometimes, he’ll put too many topics in one post, and then it doesn’t really make sense, and it doesn’t flow. The ending note is something completely different than the opening note, versus I feel like it needs to be a singular topic per post. So you drive the message home per a single post. And then just other things like, yeah, I just don’t feel like it’s like, kind of catchy enough. And like, like, you know, good copy is supposed to like, grab your attention and like, be more interesting. And like, yeah, I don’t know. So I felt I was like looking at other people what they’re doing and like, okay, maybe emojis help like bring that like, more energy out than, you know, trying to figure out like what else is is missing from it. But yeah, I think just overall is like, there’s just too much of my editing, like actual, like we get on a phone call, and I’ll actually like go through and edit. I don’t feel like I should have to do that much heavy lifting every single time for like all every single post. [Michael Houck]: I would agree with that. That’s definitely not the expectation that I of our team that they should be giving you what you want without needing to spend time every week or every other week, or whatever the case may be, on a call to edit each individual post. That’s a lot of work on you, and that’s not what we aim to deliver. So I guess my next question would be, have you talked about this openly, candidly with Jacob? Or is he sort of in the dark about this? Because it might be that he’s just not understanding exactly what you want with that punchiness, with that more like the style in my newsletter. He’s somebody who can write a lot of different styles. [Jade Cheng]: So I’m wondering if you’ve shared that feedback with him. I know we definitely went over it when we first started. And then each time, and then when we saw what was working with more edgy, kind of controversial type of heading, something that will grab your attention. So we’ve kind of discovered that through the engagement, just looking at engagement. So yeah, I feel like he does know, but I haven’t said directly that I’m not happy with having to do heavy edits all the time. But he knows that we have to go through heavy editing. Yeah. [Michael Houck]: I’m sure that’s something that both you guys would want to be able to smooth out. So maybe what I can do as a first step here is just talk to him and be like, hey, we want more like the style in my newsletter. We want something that has that punchiness, maybe leans into the edginess a little bit more in the headlines. And just sort of be candid with him about that. And you know, we have a really good relationship. So I think he’s he’d be fine with that. And just sort of see if that kind of sparks something in him. Because as I said, you know, we’re happy to explore sort of other folks on the team if you’d prefer. But I do want to say like Jacob is is someone who can write a lot of styles. My hypothesis here is that he’s just not fully internalized or understanding exactly what you’re looking for. So if I’m more Explicit with him about that. And also if you want to be more explicit with him about that, too Like you should feel comfortable doing that. [Jade Cheng]: That’s totally fine Hey, um, yeah, I feel like yeah Do you think you can have a conversation there too? Because like like what what you have in your newsletter and stuff? That’s like what I want, right? [Michael Houck]: like so that’s that’s why I like reached out to you guys, so Yeah, we can we can totally make it mimic the exact style that I use in my newsletter. Uh, that’s something jaco’s familiar with I can have a pretty candid conversation with him this afternoon and get some thoughts from him on that. My assumption is that he’ll be fine with it and be ready to go. And we can test out some different styles or an adjusted style kind of going forward. So yeah, I think that should be fine. [Jade Cheng]: And then I guess the other thing is that I do only want to post per week, because I think three is too many. And I know that I had signed up for three. If there’s a way to lower that, because I just think it’s too overwhelming. [Michael Houck]: Yeah, sure. We can 100% bring that down to two per week. That’s totally fine. I think, is that driven mostly by the fact that right now it’s a time suck because you’re having to do this editing? Or is it more so just for whatever reason, to just post twice a week instead of three times a week on social. [Jade Cheng]: Yeah, I just feel like having that many posts all the time, I think it’s just too much. [Michael Houck]: That’s totally fine. Everyone has their preferences and different styles. So we can go to two per week. I’ll adjust that going forward. And I’ll mention that to Jacob when we talk this afternoon too. [Jade Cheng]: Okay, good. And I guess, like, you know, how do we handle the fact that we have only been posting two that have been paying for the three? [Michael Houck]: Oh, have we only been posting two? Sorry, I missed the nine. Sorry, go ahead. [Jade Cheng]: Yeah, yeah, Jacob, because I told him, like, a while ago, like, I only want the two. So you can clarify with him how long he’s been doing that. [Michael Houck]: Cool. Yeah, obviously, we would adjust and, you know, things kind of going forward based on how long that’s been. I don’t want to be charging you for something that you’re not delivering to you. So I’ll check in with him again also about that this afternoon and then I’ll shoot a note to you over email tonight just with like hey here’s what we’re going to do on that here’s what he said and you can just confirm that that sounds good and we can go from there. [Jade Cheng]: Okay yeah and I do want to do the one month pause just because like I want. I feel like it’s just going to be a dramatically different thing once we have a really big announcement to say, which would be the two deals that we’ve been working on closing. Right. With Compass and Six, so they’re going to be like a really major, like Compass is like the number one food service company in the world, so that’s like a big deal. And so like I think once that happens and then we can, we’re starting to work on Press as well, so like for Mother media outlets, then if we can repost those articles, then that instantly kind of changes like the nature of the posts. Like it’s like versus, you know, me just like somebody that people don’t necessarily know because I haven’t really been in the media for a while. Like I was in the past, but like I disappeared. I went to China and then it’s been a while since I’ve been back here. [Michael Houck]: So yeah, like One thing I would say is that if we’re going to have a big announcement that’s coming out, we don’t want your account to be cold when that happens, because that’s going to decrease the reach of those posts until the account warms up. And sometimes that can take a couple of weeks to warm up. Usually, I’d say two to three weeks is a safe barrier to warm up the account. So if we want to maximize the reach of those announcement posts, social media, and things like that, it probably makes sense to continue posting through that, just so the account, as I said, doesn’t go cold. [Jade Cheng]: What are your thoughts on that? Actually, I have like that stockpile, like, I don’t know how many there’s, there’s just like a stockpile of posts, just because, you know, because I’ve been paying for three, but only posting two for a while. So can we just do that? [Michael Houck]: Yeah, give me give me a couple some context on when, like, obviously, deals are, you know, you can’t predict exactly when everything will close. [Jade Cheng]: But is that something you expect to close in the next month or quarter? It should be I mean, honestly, it should be this week, but I’m not counting on it. [Michael Houck]: So just yeah. Okay. Here’s what I’ll do. Then I’ll check in with Jacob. As I said, I’ll get clarity on the posting situation of when we started doing two per week. And I’ll follow up over email with just, hey, here’s what that means for the stockpile that we have. Here’s what that means for billing. And I’ll take this into account that you basically would want us to use what we have up until then, up until the announcement would go live. And we can go based on that. My guess is that, well, actually, I don’t want to make a guess because I’m not totally sure. Let me talk to Jacob. I’ll follow up and we can go from there. [UNKNOWN_SPEAKER]: Bye. Bye. You you