- Duration: 41 min
- Platform: zoom
- Source: Read.ai 01JBAB5NZWTF2T2P0DYC0K6Q9R (https://app.read.ai/analytics/meetings/01JBAB5NZWTF2T2P0DYC0K6Q9R)
Transcript
[UNKNOWN_SPEAKER]: Hey, what’s going on, man? Hey, what’s up, Jacob? How you doing? I’m good. [Jacob Shipley]: Thank you so much for being flexible. Sorry about that today. [Michael Houck]: No, dude, no worries happens. I’m glad we’re able to get it in today. Yeah, definitely. Okay, we’ll keep letting AI notetakers in here. Oh, here’s Bryndis’s coming in. Hey, everyone. Hey, how you doing Fatima? [Fátima Belén Dueñas Bravo]: Everything’s cool. And you guys, how are you doing? [Jacob Shipley]: Doing good. Hey, guys. How’s it going? [Bryndis Henrikson]: Hey, Brittany. Good. Good. Nice to meet everyone. [Michael Houck]: Yeah, likewise. Thank you so much for being flexible today. [Jacob Shipley]: I appreciate it. Yeah, no problem at all. Well, I can kick us off. [Michael Houck]: First of all, Brittany, it’s good to see you again. Glad that we are going to be working together here. Very, very excited. I’m excited for this. And I’m glad you put up with me bugging you over email as well. But yeah, I guess maybe it makes sense to just do some quick intros as we get started. This is really going to be Jacob’s medium. We’ll let him take the reins here. But yeah, just throw it to Jacob if you want to start. [Jacob Shipley]: We can just do some quick intros before we dive in. Yeah, perfect. Yeah, my name’s Jacob Shipley. Nine to five gig is head of social media at Benzinga, which is a financial media outlet based out of Detroit. So I lead their social media team there and then started writing with Hauk, I don’t know, six months ago-ish, something like that. So it’s been a blast, so much fun. I’m based out of Bentonville, Arkansas. So right next to Walmart headquarters, if you’re familiar with the area, but yeah, super excited to get rolling. [Bryndis Henrikson]: Very cool. I spent some time down in Southern Missouri. I went to the university down there, so familiar with the area. [Jacob Shipley]: What college was it? Missouri State University. Yeah. [Bryndis Henrikson]: I grew up in Kansas City, so I went to Missouri actually. Okay. Nice. Yeah. Very cool. The Missouri section. [UNKNOWN_SPEAKER]: All right. [Bryndis Henrikson]: Fatima, do you want to go next? [Fátima Belén Dueñas Bravo]: Cool. Yeah. I work with Brindis. I am marketing coordinator. We work remotely. I started, it’s almost going to be three months. I’m really new here, but I’m really enjoying it. And it’s been really fun learning from a lot of other company and stuff. And it’s really cool and ready to the next challenge here with you guys. Great to meet you Fatima. [Michael Houck]: Very, very excited to be working together. And yeah, super, super cool. I imagine you are working remotely, as are we. But yeah, I’m Michael, founder of Megaphone. Been a founder for a while now. Before this, I worked at Uber and Airbnb, helped build early stage products there. And yeah, we’ve been growing this agency for, I guess, since the spring at this point. But still small enough where I’m super involved with all of our clients. So excited for, to bring you guys on and go from there. [Bryndis Henrikson]: Nice. [Michael Houck]: How many, how many clients do you have now? Almost 15. I think we’re at 13 or 14. So yeah, we’re aiming to get to 20 by the end of the year. We’ll see if we get there. [UNKNOWN_SPEAKER]: Okay. [Michael Houck]: But yeah. And also Brynn has asked, I don’t know if this either was the case when we first got connected or if we talked about it or whatever, but just to, as like a small little refresh. So Blakey Mall, who has even more followers than I do on social media, a friend of mine, partner in the agency, he’s also super involved working with Jacob on content every week, as well as me. [Bryndis Henrikson]: Nice. Okay, cool. Yeah, we’re very excited. So yeah, I’m Bryndis, CEO of WeWork. I came on board in March, but I come back from a background in kind of the hiring space, the recruitment space. I worked at Freelancer for almost 10 years, working with a lot of big name clients like NASA and Facebook and even Airbnb, and kind of helping them with their staffing solutions. And a lot of it was offshore talent. So yeah, we can talk more about that. But yeah, really excited to kind of start this journey I think, you know, being a CEO of a company, you wear so many different hats and like writing is not really one of my strengths on social media and LinkedIn. And that’s like a whole job in itself. So really happy for you guys to come on board and kind of build that brand. And yeah, we have a new business that we’re launching called Walter and Walter is kind of an off store offshore staffing solution provider. And that’s about a couple of weeks away from launching the website. So it’s kind of a, now is a good time for you guys to come on board and, and help creating some of the content to draw up some interest. [Michael Houck]: Sweet. I’m very, very excited for the new brand. That’s super cool. We’d mentioned that, or you mentioned that to me the first time we ever chatted and it’s cool to see it kind of come to fruition and be ready to launch. [Bryndis Henrikson]: That’s awesome. Yeah. Yeah. We’re getting really close to launching. And then also we do have Andrew Wilkinson, who’s like the influencer influencer kind of who’s going to help promote this as well, too. [UNKNOWN_SPEAKER]: So, yeah. [Michael Houck]: He’s got a ton of great founders in his audience. I’m sure you guys. Yeah. Sure. Launch will be overwhelming. [Bryndis Henrikson]: And it’s like a group of like, if he says, go buy this coffee machine, the coffee machine will probably sell out. [Michael Houck]: Yeah. Yeah. They’re they’re Andrew stands for sure. [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: Well, I’ll toss it to Jacob. If you wanna take it from here, man, and I’m sure that you can share your screen too for everything. [Jacob Shipley]: So yeah, it should be good now. Okay, cool. All right, y’all see that okay? Okay, perfect. Cool, so I did a quick intro. And I just, this context too is I started writing on LinkedIn. My previous job was at Tyson Foods, which is also located here in Northwest Arkansas. And I very quickly realized like the big traditional corporate culture probably wasn’t for me. And so I started writing on LinkedIn every day as just a way, a place that, you know, people couldn’t tell me no, you know, I could just like write and experiment and be creative. And have fun, turned into a good size audience that’s led to a lot of opportunities like writing for Michael. But I will say it took me probably like 10 months of like, I wrote every single day for 10 months before I really got any traction of just like figuring out, okay, like who is the audience on LinkedIn? Who’s my audience? How do I format posts so that the platform wants to share it with people? And then I had one post do really, really well It was October of 2022 and it kind of popped off. And then from there growth was a lot quicker. But so background of like, you know, my journey of like, okay, I want to create a brand on LinkedIn. What does that look like, And obviously our goal is, you know, accelerate that timeline for our clients and take what we’ve learned and, you know, apply it to your brand and your voice. And so outcomes, I don’t know, you’ve probably gone over some of this with how to, so forgive me if there’s any repetition, but going through, okay, What are the goals? Who exactly are we targeting? What are we going to talk about? What are we going to post? And how are we going to, yeah, how are we going to distribute it and like content operations to make sure we’re, you know, dotting our I’s and crossing our T’s to make sure that the platform wants to show our content to as many people as possible. So again, forgive me if there’s any repetition, but what would be your primary I’m sure there are multiple, but when you’re thinking about creating LinkedIn content, what’s the hope of what that content accomplishes? So I think right now, like we have the two businesses, right? [Bryndis Henrikson]: We are remotely and Walter and we are remotely, like they’ve been around like over a decade. They have a ton of great followers. So I don’t think we really need content for them, but more of like building up Walter and kind of why we, why we need content. We built this kind of the future of hiring talent overseas. So just starting basically from scratch. And I don’t know if that is better to start just on Walter or on my LinkedIn and start talking about kind of like how I was able to optimize my team with hiring. And then I was like, hey, guys, look what we just did. We actually built a company for this. A lot of so I work for a company called Tiny. And tiny basically owns 40 other businesses. And what we’ve done is we’ve gone through a lot of those companies and looked at roles that we can offshore to save on costs as well too. So that was kind of like stage one of what we wanted to do there for tiny. And so yeah, I was wanting to kind of talk to you guys a little bit about this and what your thoughts were on if we just start with Walter and just do Walter or if we lead or if we start with kind of me and introduce Walter. Yeah. What would be kind of the best approach there? I would say I’ll go first. [Jacob Shipley]: And then Michael, if you think I’m totally off base, feel free to check me, but I would say it is, I mean, people follow people way more than businesses. And so I think absolutely like we can cross post and leverage your voice and your content, but, and especially too, when you think about what’s in the best interest of LinkedIn, they’re going to give people I think that’s a really good point. [Michael Houck]: Obviously, you’re a CEO of the company, you’re super busy. We need to make sure that we’re able to have content be reviewed on a timeline where we’re able to deliver value for you guys. And so as long as you feel like you’ll be able to feel comfortable sort of delegating your voice and trusting us to sort of learn from voice notes and things like that, or other writing samples, then yeah, I would [Jacob Shipley]: agree with Jacob. And then just random question. Tiny, they own AeroPress, right? Yeah, AeroPress, Dribble, Letterbox. [Bryndis Henrikson]: Yeah, there’s a bunch of really cool, cool brands. That’s really cool. [Jacob Shipley]: When I was at Tyson, like I said, I figured out corporate culture wasn’t for me. The coffee was horrible. So I made my own AeroPress every day when I was at Tyson. So big fan of the product. [Bryndis Henrikson]: Yeah, they just came out with a couple new iterations of it. So there’s a stainless steel and a glass. Very cool. I think it’s sold out in like two hours. [Jacob Shipley]: Yeah, that’s awesome. Very cool. Okay, cool. So use your personal brand is to build up awareness for Walter. I think, yeah, your background, super interesting. Yeah, how you built a process that we’re, you know, transitioning to a company. I would love to hear a little bit more about that. Like what, what was the process like of building it or like realizing, Hey, I think there’s something here with Walter. [Bryndis Henrikson]: Yeah. Yeah. So it was kind of, um, I mean, when I was hired role, I kind of had this vision as, as well of like what we could do, um, because there’s so much talent that comes onto, we are currently every day looking for remote jobs. We don’t have a problem with like sourcing talent, but a lot of the competitors in this space, like somewhere, Athena, they don’t have. Like an already existing marketplace where they can just feed in from So, and you know, the tech bros in this space, like Andrew is friends with a lot of the guys that own other. Staffing firms as well. And so I think Andrew has always wanted to have his own firm. And so that’s what basically we’ve kind of built together. Um, and Walter’s actually the name of Andrew’s dog. It’s kind of funny. I came up with this name. I wanted like a good trusted dog’s name. Like a nice golden retriever. And I was like, how about Walter? And he said, that’s actually my dog’s name. And it is a golden retriever. And I had no idea. And so, yeah, I mean, it just kind of made sense, I think, especially for all of the businesses that Andrew owns as well to have your own staffing firm. And so, yeah, that’s kind of the go-to right now within Tiny to use Walter. Yeah. [Jacob Shipley]: Cool. No, that’s perfect. Um, okay. So I’m hearing like brand awareness, super important, just like getting the name out there. Secondary goals. Uh, I’m obviously we want engagement and then I’m assuming, you know, uh, leads clients revenue. What’s, what are those metrics that like, you know, you’re, you would define it as successful. [UNKNOWN_SPEAKER]: Yeah. [Bryndis Henrikson]: I mean, I think it’s just the amount of, uh, inbound leads, um, actual, you know, clients that were helping source candidates for it. [Jacob Shipley]: That’s the main thing. Cool. And just curious, how does Walter compare position-wise to competitors or peers as far as more premium, more affordable? How are you guys thinking about go-to-market strategy? [Bryndis Henrikson]: Yeah, for us, we have recruiters based in the Philippines and in Latin America that know kind of the lay of the land. I’ve been doing this for over a decade with like the world’s leading companies where I think some of the, maybe Athena actually, they have experience. They started Task Us, but like the Somewhere guys, they have no real background in that, in the hiring space. And they’re more like tech pros. I think for us, we want to do this like friendly, approachable, just good people, good talent type of, there’s no like BS around it. Being able to find good people for a fraction of the cost. Our cost is probably in line with, you know, competitors as well. But I think we just provide a better service. No kind of AI tools that we’re using to source candidates. It’s all 100% done through like real interviews. [Jacob Shipley]: Yeah, okay, cool. And so, yeah, target audience of your business, anything that comes to mind, like demographic, psychographic, how are you thinking about who the target customer is? Right. [Bryndis Henrikson]: I think like small, medium sized startups, you know, people looking to save on costs. And so typically those are startups, right? You don’t have a lot of money to build your dream team. And so being able to hire an actual team That’s kind of the only way you can do it. You can hire one person in the United States or you could hire five people or more in Latin America. So that would be kind of the ideal customer profile for us. [Michael Houck]: We know that customer profile very well because that was literally me. My first hire with this new company was a team of eight assistants from around the world who then have done a whole bunch of things for me over the last two years. So we understand that customer profile very well. [Jacob Shipley]: Awesome. And then, so is that usually the founder you’re working with directly? It’s founder, CEO, that kind of job profile? Yeah, I would say so. [Bryndis Henrikson]: Yeah, I mean, the decision maker, the person who’s going to be like, this is what we have to do, rather than someone else in the company is like, oh, yeah, I think maybe we should get involved. Probably going to be kind of from the top down. [Jacob Shipley]: Yeah. Okay. Perfect. And then I’m assuming that your target audience for the content would be the same as target customers for the business? [UNKNOWN_SPEAKER]: Yeah, exactly. Cool. All right. [Jacob Shipley]: So topics, as far as like content pillars, buckets that we’re thinking about, like, what are we going to talk about? I like Houk’s litmus test of like what could you rant about? What, what like fires you up? What, what gets you excited? What could you, you know, go on and on about? [Bryndis Henrikson]: Oh, I mean, whenever I have an interview with talent that I found in Latin America, I’m just like so excited about, like Seema actually, she’s from Ecuador. And so being able to kind of find amazing talent over there, it’s just, it’s like finding a needle in a haystack. And that gets me like really excited and I’ve been to Latin America and the Philippines and you know commuting there is so challenging and allowing people to work from home or wherever they want to it just it helps improve their work-life balance as well and I think especially in developing countries you know it’s not maybe the the best quality and so I really like empowering and bringing people on and giving them better opportunities. [UNKNOWN_SPEAKER]: Cool. [Jacob Shipley]: What about personally? Like what, um, you know, obviously I said earlier, people follow people and generally do business people they like and know, and they trust. And so thinking about that kind of content that helps people get to know who you are, um, what in your, like, yeah, what, what personally, like, are you passionate about? [Bryndis Henrikson]: Do you love doing that kind of thing? Ooh. Um, I love traveling. Like I love kind of seeing the world and, um, getting to know like new cultures, like hobby wise or? Yeah, totally. [Jacob Shipley]: Like anything like, you know, I can try to kind of weave in if there are ever any like parallels or analogies, just like things that are relevant that would feel natural for you. [Bryndis Henrikson]: Yeah, I think I have like a lot of great stories, like in the past of kind of remote workers from these countries and how being able to have these jobs has their lives. My parents are both like really sick and being able to work remotely and be with them. I’ve got like that kind of quality or life experience with them that if I had to be in an office, like nine to five, I would have missed out on a lot of their their times. Like I remember having a laptop while my mom was like basically dying in the hospital, but I was remote working. So I think I’m passionate also about remote work and this like, you know, work life balance and being closer to family. [Jacob Shipley]: That’s important to me. [UNKNOWN_SPEAKER]: Yeah. Okay. [Jacob Shipley]: That’s awesome. Super helpful. And as far as, uh, formats, um, just like generally like longer form, you know, more, um, complete, like guide type content, short, punchy, funny. How do you, how do you talk like what, what feels most natural format for your content? [Bryndis Henrikson]: I think, I mean, I think like a little bit of maybe short and then maybe kind of medium. I don’t think anything super long that I would, I would do probably not memes either. I like the stuff that I always get the viral examples and I really, you know, in like 2050 and I didn’t have a dollar to my name. You know, 2017, this is kind of what was happening. And, you know, 2023, we’re doing this. Yeah. I like those type of posts that you guys do. [Jacob Shipley]: Cool. Well, that’s good. Cause I know the guy who writes this. Okay. Perfect. So viral examples, content, um, before we get into like the, that more tactical stuff, I’m curious to like, what is just content that helps me questions that helped me come up with content. Ideas, like what’s something everybody in your industry, like thinks that you totally disagree with or vice versa, like something everybody hates that you like really love. [Bryndis Henrikson]: Hmm. I, um, so who’s the Nick, Nick Huber, he’s like the somewhere, uh, guy. And I feel like his content, what he does is the exact opposite of what I want to do. [UNKNOWN_SPEAKER]: Okay. [Jacob Shipley]: Do you know him? Yeah. Yeah. Sweaty startup is his handle, I think. [Bryndis Henrikson]: Yeah, exactly. His content, he just tries to get reactions, right? I think for him, anything that goes viral, he’s like, great. But it could be negative as well. So yeah, I’m not into that stuff. He had this post about his son, I think, dropping an ice cream cone. Oh, yeah. [Jacob Shipley]: I remember that. Yeah, he’s like, I’m going to teach him a lesson. [Bryndis Henrikson]: Yeah. [Michael Houck]: I know exactly what you’re talking about. [Jacob Shipley]: And it was, yeah, like I would, I’m refusing to buy him another one. [UNKNOWN_SPEAKER]: Yeah. [Bryndis Henrikson]: Yeah, exactly. Yeah. And everyone’s like, come on, come on. And he’s like, no, God teach him a lesson. [Jacob Shipley]: Yeah. That’s hilarious. Okay, cool. Um, let’s see. [UNKNOWN_SPEAKER]: Okay. [Jacob Shipley]: So for posting schedule, um, how active of a role do you want us to play? We are totally down to post for you, but also So if you want to keep that internal, that’s fine too. But just like quotation wise, what do you have in mind there? [Bryndis Henrikson]: Yeah, I mean, you can either work with Fatima, and she could post it herself, or yeah, whatever works best here. Like if you guys find it’s easier just to do it yourself, or if you want to send it to us, we review it, and then Fatima posts. [Jacob Shipley]: We’re fine either way. Cool. And then there’s also the component of, when you post, juicing the algorithm. So replying to everybody that comments on your post, but then also looking for, are there other people in the space that are talking about similar things that we can insert ourselves into those conversations? And so finding those opportunities. So that’s something else to keep in mind, like we can do that as well. We’d need access to accounts, obviously, for that to happen. Or if you come up with, if we can work together, come up with a list of like, who are those people? What are the voice? You can do that. Internally too, but just setting it up to where we can take that on as well. [Bryndis Henrikson]: Okay. Yeah, it might be good. I think after initially posting, there might be some comments or things that it might be good to just stick around. Would you guys respond to them as well, or would that be something we would do? [Jacob Shipley]: Yeah, we can definitely do that. Do you want to cover the content operations piece of it? [Michael Houck]: Yeah. So it’s super simple. Basically, if we are to be going in and posting from the account or going when the posts go live if we’re scheduling them in advance. We can have the content operations person from our team, whether that’s Ben or Rina, go in and actually reply to the comments that you receive on the post as well, just to get conversations going. That’s what the platform likes to see. It’s going to push it more. And also we can use that time to comment on like recent viral content from sort of thought leaders in the niche who have big audiences that we want to pull in. So we can do that. You can have Fatima do that. [Bryndis Henrikson]: We can work with her on that, whatever you prefer. [UNKNOWN_SPEAKER]: Okay. [Michael Houck]: And what were your thoughts on like Twitter versus LinkedIn? Yeah. Go ahead. I would say that, like, I see LinkedIn as sort of more like business focus right now. Twitter is just so political right now. It’s probably a short through the end of the year, you know, after the election is kind of done and finished here. But, you know, this type of business can work well on either platform. It’s really just where you want to build the audience. If the goal is to have a business page two, eventually, that we build up, I know you guys have the really big WeWorkRemotely one, but if you want to do that for Walter as well, my recommendation would be play to our strengths. We have the big WeWorkRemotely LinkedIn account, let’s use that to engage and drive awareness. [Jacob Shipley]: And I would say your content, it’s never optimized for two different social networks, but that’s not to say that it can’t perform well on both. So I agree. I think my bias would be towards LinkedIn. I’m like, yeah, there’s just more points of leverage to promote you, promote the new brand, But that being said, I certainly think we should absolutely still use that content on Twitter. Whether we schedule or whether you schedule, it’s really not to. If we have the content, maybe we get lucky and one pops and it really works well. Or if nothing else, to just posting consistently over time, even if not to the same scale as LinkedIn, will still be effective. At growing an audience over time too. [UNKNOWN_SPEAKER]: Yeah. [Bryndis Henrikson]: Like for Andrew, for example, he’s been on Twitter forever, but now it seems like he’s kind of also more leveraging LinkedIn and like the last month and moved over there a little bit. [UNKNOWN_SPEAKER]: Totally. [Jacob Shipley]: I kind of, I mean, I think we’re still, I grew a Tik TOK account in 2021 from zero to 300,000 followers, but I always joke that like a monkey could have done that in 2021, that it was like, it was golden era of TikTok when you could just like really scale stuff. And we’re not in that, you know, crazy era on LinkedIn, but we are in a time period where it’s just like, there are so many more, the percentage of people that are creating really good content on LinkedIn is so small that if we can be consistent and create really good, relevant, valuable content, it’s just, it’s a newer, it’s a newer place for quality content. As a result, audience growth happens easier and more quickly. Not to say that we can’t do it on Twitter, which for sure can, but it’s just, yeah, you are able to hit the fast forward button a little bit on LinkedIn. And like I said, you can kind of leverage it for the business page too. Cool. So as far as next steps, so first week, just getting a feel for, context, what are competitors, peers doing? And then I’ll ask you some questions in this next section on, you know, voices that you really like or thought leaders that you, you know, you want to kind of emulate, or, you know, in this case of Nick Huber, thought leaders, you want to, you know, drastically be different than, and then how close to the loom profile audit of like just optimizations, things like cover photo, call to action, bio, like are the things we can tweak to make your, you know, things in the profile as a landing page, when people land, what can we do to convert the highest number of those people into followers? And then, yeah, work on setting up those accounts for us to reply to or your team to reply to. And then I’ll get that first batch ready at the start of next week. And then we’ll start the process of getting that feedback session going. Generally, I try to work, everybody’s busy. So I try to work as far ahead as possible. So that first batch, hopefully we’ll have 10, 15 ideas to where we can at least get far enough ahead to where if you’re ever traveling or whatever happens, we’ve got enough batches of content to where we’ll be good for a while. Then I’ll continue to do that, deliver a few posts every week after that. Batches will always be done, worst-case scenario, Wednesday of the week prior, and then just ask for feedback by that Friday. But like I said, I don’t think I’ve ever actually been at that where I’m creating content on Wednesday for the following Monday, it’s usually three or four Mondays in advance. So stuff that would be really, really helpful on our end is if you can think through like five accounts of, and I actually really liked the Nick Huber example of like, if there are accounts too, that are like, I don’t want to do this, that’s helpful too. But accounts that, two separate buckets, one that’s like, they just, they talk in a way that I like, or they have a voice that I like, like, and another bucket that’s like, these people have the audience that I want to have for me and for our business. So both of those would be super, super helpful. And then as well, if there are any existing content sources. So if there’s a blog, if you’ve written thought leadership pieces in the past, medium articles, whatever it is, that stuff can be super helpful for two things. One, content ideas, but then into like getting just a feel for voice of like, how do you prefer to talk and write and, you know, sound and that kind of thing. So, and then on our end, we’ll get a Slack channel set up, get you added, get the profile audit done. And then I’ll share this Notion document where all your posts will live. And I’ll just show that real quick. [Michael Houck]: And… And Brit, as well, so we’ll pin the, and they’re already in the Slack. We’ll pin this Notion doc in the bookmarks at the top of the channel. Sitting time. [UNKNOWN_SPEAKER]: Sure. [Jacob Shipley]: And so here. [Fatima Dueñas]: I have a question, for example, in terms of, well, as you said, a content creation on some companies that I don’t know, we have like on our side that we have like look up and say this is our competitors and they have a good audience or they are increasingly increasing really rapidly or really quick. But maybe that are the audience that we need, but the type of company or content that they’re posting are not the one that we like to do. Maybe they just put a post job offers and stuff like that, but nothing else, nothing regarding, I don’t know, added value content or even a CEO talking or stuff like that. And for example, in case of Alcenia, they do a lot of other, I don’t know, activities with people. So I don’t know if that’s something like in terms of our content creation, we should look up or we should, I don’t know, share with you or to create more different content that could really give us our value position in a different way so we don’t become like the typical offshore company that promotes job offers from other companies. [Michael Houck]: Yeah, I mean, I think if we see styles of content that are doing really well for competitors, we can always get inspired by that and kind of put our stamp on it. But at the same time, we want to create something that’s unique for our brand. You know, if you see things Fatima that you either think we should avoid or that we should look into doing our version of, definitely just throw them in the Slack channel and tag Jacob so that we have visibility onto [Jacob Shipley]: it. Okay, cool. Thanks. So yeah, this is what the Notion dashboard looks like, So I’ll buy, you know, end of next week, I’ll have a bunch of ideas in this column. And then current batch is where reviews will get sent. So once we feel good about it on our side, we’ll pass it over here, and then we can set up any approval. At the very least, have you approve it, give us a thumbs up before it gets scheduled. And then I know some companies have, they need like legal review or something like that. But so we can be flexible on how you want that to work. But current batch is a section where we’ll send the ones that are ready for review, and then it’ll get moved over here to scheduled and published as well. [UNKNOWN_SPEAKER]: OK. Cool. [Michael Houck]: Well, I will get you the profile audit tomorrow and just recommend any tweaks for your LinkedIn. I’ll also include your Twitter, too, since it sounds like we might be cross-posting some stuff between platforms. So I can do that, too. [Bryndis Henrikson]: You guys should create a Twitter account like Bryndis Henrikson or just really personal or I mean, Jake, what do you think? [Michael Houck]: My perspective would be that the, like the handle doesn’t matter quite as much. Do you have an existing Twitter account? [Jacob Shipley]: I think I, I think I do. [Bryndis Henrikson]: Yeah. I mean, I don’t really, I don’t use it for anything just for like looking up other conversations. Yeah, totally. [Jacob Shipley]: I mean, I would say like, yeah, if you have, if you have an existing one, I think that’s fine. I don’t, I’m not super worried about blending. It goes back to like the personal brand thing of like being personal, I think is a value add, like it’s a feature, not a bug. And so, yeah, I think if you have one, we can just leverage that. And if there’s, you know, probably don’t want like, you know, as long as it’s not crazy, you know what I mean? It’s like, I say totally leverage what we have and then go from there. [Michael Houck]: Okay, sounds good. Cool. Bryndis, do you have any other questions or anything we didn’t cover that you think we should go over now? [Bryndis Henrikson]: No, I think, um, yeah, I think it’s all clear to me. Um, yeah, very, very excited. Yeah. Cool. Yeah. [Jacob Shipley]: Well, once I get Alex, the usually like easiest place on my end to start is whatever existing content sources we have, I can start kind of trying to dive through that. So once we get those, like what voices do we want to emulate? And then what content sources do we already have? I can start kind of cranking out some ideas. Get that in front of you. [Bryndis Henrikson]: I filled out a type form already with some content. I don’t know if you saw that yet. Oh, perfect. Could share that. But yeah, I think you know who Cody Sanchez is. I want to be like the Cody Sanchez of the hiring space. [UNKNOWN_SPEAKER]: Cool. [Bryndis Henrikson]: I love that. [Michael Houck]: Very kind of direct communication. Cool. [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: Sweet. Can you have Rina put those documents in the Slack journal? Yes, I will have her. Send them to you and put them in the channel for sure. [Jacob Shipley]: Perfect. Okay, thanks guys. [Bryndis Henrikson]: Good to meet you as well. All right. Thank you. [UNKNOWN_SPEAKER]: Bye. Bye.