- Duration: 39 min
- Platform: zoom
- Source: Read.ai 01JAR8RT9SYGYMD5HAQY4CPXEK (https://app.read.ai/analytics/meetings/01JAR8RT9SYGYMD5HAQY4CPXEK)
Transcript
[Jacob Shipley]: Hey, how’s it going, man? [Michael Houck]: What’s up, Jacob? How you doing, brother? Good, dude. I’m just waiting on our guy here. Oh, wait, no, that’s your… [UNKNOWN_SPEAKER]: Yeah, that’s me. How you doing? [Jacob Shipley]: I’m good, man. [Michael Houck]: How are you? Uh, yeah, good. Pretty busy. But, uh, my wife’s been sick for like, I don’t know, two weeks. So I’ve been like trying to avoid, so far so good. Do you have kids? No, not yet. [Jacob Shipley]: That adds a whole new element when one spouse is out and then it’s like, oh, now I’m in, you know, it’s, uh, yeah. It changes the game. Yeah. Yeah. [Michael Houck]: Cause also because the kids are normally the ones who bring home the sickness in the first place. [Jacob Shipley]: Well, then you get into this vicious cycle of like, okay, one sick for eight days, and then the next one gets sick for eight days, and the next one gets sick. [Michael Houck]: And then it’s all of a sudden, it’s like, we’ve been sick for three months, you know? Yeah, the illness has been in this house for so long. [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: Oh, man. You have a good weekend? [Jacob Shipley]: Uh, yeah, we were in Kansas City visiting family for the weekend. So yeah, it was fun. [Michael Houck]: That’s cool. Is that a far drive from you guys? [Jacob Shipley]: I would imagine not that far, right? No, it’s like three hours, so it’s not bad. With kids, it’s three and a half, 345, but yeah, it’s not bad. [Michael Houck]: That’s not bad. All right, let’s see where Noel’s at. I’ll shoot him an email here. [UNKNOWN_SPEAKER]: Cool. [Jacob Shipley]: Yeah, he was messaging me on LinkedIn too, sending me ideas already, so he seems super excited to get started. [Michael Houck]: Yeah, he seemed great over email. Actually paid yet. So I just reminded him this morning that he needs to pay. But he wanted to pay the day that we did the kickoff. I just told him to take care of it then. But yeah, I sent him your LinkedIn. [Jacob Shipley]: So he’s I’m not surprised. Okay. [Michael Houck]: Yeah, he might just be in another call or something. Okay. Yeah, I’m good. [Jacob Shipley]: I don’t have anything. I don’t think I have another call. Let me see. Yeah, I do actually have a 3.30 in my time, but I imagine we’ll still be fine. [Michael Houck]: Yeah, normally, I mean, normally these are like 45 at the most, so we should be fine. But we’ll see. Maybe he’s got a lot to say. You have to jump. He’s got to keep going. I can just take over the note taking. [Jacob Shipley]: How is the, we were, do you work remotely? Are they still? They’re blowing my mind. [Michael Houck]: Cause like we first had a call in, I want to say early August. Okay. Like, yes, we’re in, we want to do it. Sounds great. And I was like, all right. And so I sent them information and then they got back to me and we’re like, we want to pay, here’s the plan we want ready to go send us the contract. So I sent the contract and then I haven’t heard from back since. So I think they’re just slow. Okay. I told you Blake freaked me out. Cause he messaged me. He’s like, Hey, how are things going? I don’t see anything in the ideas column. And I was like, I didn’t know I was supposed to be so bad. You’re like, Whoa, wait a second there. [Noel Moldvai]: No, how are you doing, man? Yo, what’s up guys? [UNKNOWN_SPEAKER]: How are you doing? [Noel Moldvai]: Pretty good. Doing pretty good. Where are you guys at? [UNKNOWN_SPEAKER]: I’m in New York. How about you? [Noel Moldvai]: I’m in, I’m also in New York for a couple of those. Oh, nice. There you go. [UNKNOWN_SPEAKER]: Just got on. [Jacob Shipley]: Yeah. We just got a flight from Arkansas. So far less Arkansas. Yeah. Yeah. [Michael Houck]: A little hard to do this all in person, but we’ll, we’ll make it work. Yeah. Well, cool, man. Hey, Jacob told me you guys are messaging on LinkedIn, which is great. Are you sharing ideas and stuff? So that’s awesome. So excited to kick things off and get started with you guys. So do you have any questions before we dive in? If not, I can sort of run through what we’re going to do on here. Give Jacob some space to kind of introduce himself and take over the call from there. Yeah, no, it’s all you guys. Cool. So, yeah, so we’ll just run through, like, a bunch of questions about the audience, the type of content, format of content. Inspiration, and then like some logistics as well as like, oh, do you want us to post for you? When do you want us to post? And then we talked a little bit about that on our first call, but just do that again at the end. And then I’ll get a Slack channel set up for us and we’ll take everything to there kind of going forward. So, yeah, pretty straightforward process. I guess, yeah, Jacob, do you want to take it away? [Jacob Shipley]: Yeah, totally. Let me share my screen real quick. [Noel Moldvai]: Sweet. Where do you where do you live, Michael? I’m in Williamsburg. Williamsburg. [UNKNOWN_SPEAKER]: Okay, nice, nice, nice. [Noel Moldvai]: My Yeah, my brother lived in right next to Prospect Park for a little bit. They just moved out to New Jersey. So verbs. [Michael Houck]: made the jump to the burbs finally. [Noel Moldvai]: Yeah, exactly. [Jacob Shipley]: I grew up in Kansas City and now live in Arkansas. I’ve only ever lived in the burbs. That’s like my whole life, lived in the burbs. Let me copy, I was going to copy and paste this link you sent me here. Make sure I get that plugged in. [Jacob Shipley]: All right, cool. So yeah, just kind of kicking things off. I know we’ve messaged a little bit, but yeah, meet me. My current role, my full-time gig is head of social at Benzinga, which is a financial media company based out of Detroit. So I lead the organic social team. So that’s Instagram, Facebook, LinkedIn, Twitter, kind of everything. And then before that I was at Tyson Foods. And then before that I was at YouVersion, leading social there. And then I’ve been writing with Hauk for, I don’t know, six-ish months maybe, something like that. But yeah, super fun. Love. Probably like my favorite thing is executive, you know, social content. LinkedIn is kind of where I planted my flag. When I started at Tyson, it was, you know, big Fortune 100 corporate culture. And real quick, I was like, this is probably not where I’m going to spend the rest of my career. And so I started to writing on LinkedIn as just like a place where I could kind of experiment and test new things. And it’s led to like, you know, this gig, it’s led to my full-time job. And so really love the power of LinkedIn and Twitter. So I’m super excited through like what we’ll cover goals. And I know you’ve covered some of this like in previous calls, but just like want to make sure we get everything like super concrete, especially from my side, as I’ll be writing the content and crafting the strategy moving forward. And then identify target audience, content pillars, what will we talk about, what are we not going to talk about, what are you going to fire me if I talk about, get those categories down. And then, like I said, just make sure we’re clear on, all right, when do you want us to post, where do you want us to post, are you going to post, all that kind of stuff. And then, yeah, next steps and questions. And again, forgive me if you’ve come through this stuff without, but just kind of wanting to get like a broad understanding of what’s your, like, you know, usually the answer is like the end goal is money. Some people it’s like, um, audience or just like thought leadership authority, but what’s your, like, how would you gauge success of like, if we can accomplish this, like we’re crushing it. [UNKNOWN_SPEAKER]: Yeah. [Noel Moldvai]: I mean, I think the end goal is money. Um, but I think like the, you know, the, the goal before that. The one thing that we can’t really measure is the credibility piece. Um, um, but that’s also super useful for us because in the space there’s kind of like, there’s a bunch of different players. Um, there’s very entrenched like legacy secondary marketplaces that are just boring as fuck. And like they’re, I mean, they’re on their, they’re on their way down. Like we started hiring all their people. Um, And, um, and there’s like, you know, there’s nothing really interesting that they released, but they have very large followings just from being around for 10, 15 years. Um, so I think we want to make a splash, um, but also build like the institutional credibility. Cause we’re, we’re riding a very fine line between retail investors and institutional investors. And so, which are our customers. So, um, I talked with Halk about this last time, but essentially we started out as just institutional where it was like average transaction size, one to $2 million. Um, you know, it went down to like 200 all the way up to 10, 10 mil. There's orders for 500 million and a billion on the platform. Um, but the last six months we started focusing on, you know, high net worth individuals. Um, you know, syndicates whose average check size a lot lower, think like, you know, 10 grand to like 250 500 ish, but mostly in like 10, I would say the average is very bimodal. So like, we still have like the $2 million check size on institutional. And then on the on the on the other mode, it’s probably like 35k is probably the average. And so now we’re focusing a little bit more over here. And that’s a number game. And so it’s like on this side of the of the distribution on the retail side, I think it’s, I think it’s about getting more people on and awareness on institutional side, it’s a little bit more credibility. Cool. And like, and the one of the reasons I want to do this was, I’m not a marketing guy, come I have like a product engineering background, my co founders has a finance background. And so, you know, we’re trying to find our way in like, you know, finding distribution, like the best distribution channels. And we experimented with paid ads for a little bit and we’re still running some, but the conversions in like are not great. Um, the ROI is not great. And so we started working, we had a, we have a research partner, um, that puts together content for us using our data. And these are essentially just reports that we put out every quarter. It’s just on a quarterly basis. Um, and they do like a little bit deeper analysis and we released like, you know, 30 page reports, um, on some of these companies that are, that are transacting on our platform. And those just get tons of conversions. Okay, cool. Um, and so we’re like, Oh, let’s like double down on this. Like this sounds, this is a lot, uh, I think there’s a lot more fun, you know, establishes a brand a little bit more, um, And, you know, and it, and it results in more money at the end of the day. And so that’s what, that’s what. [Jacob Shipley]: And then, so have you just been posted? I’m super curious on those reports. Like, have you just been posting those like standalone or have you been like turning that into other pieces of social content too? Yeah. [Noel Moldvai]: So we, um, we’ve only done two so far. We did one for Q2 and we just released one for Q3. Um, so we’ll do like, we’ll send an email, we’ll do a LinkedIn post. And then initially it was just like, we did one LinkedIn posts cause I’m not good at this. And then this, this time around we posted one, um, I think we posted it last week and then we’re going to have a few like followups for it, maybe like two or three, um, using, you know, again, using like kind of reiterating stuff that we got from that you get from the report, but a little bit shorter, more digestible content for LinkedIn. Yeah, but I think, I feel like you guys can help a ton there as well. Sure, totally. [Jacob Shipley]: Okay, cool. Well, yeah, that’ll be a great place to start as far as like pulling stuff out. I mean, we kind of covered these like other ones too, like secondary and like content success. I’m curious, like for both of those like high net worth but like retail investors and then like the institutional, like what is like the onboarding flow in an ideal world look like, So if they saw LinkedIn posts from you, ideally, like what, what would that process look like to get them, you know, to revenue? [Noel Moldvai]: Yeah, I think it’s, it’s, it’s two different. It technically is the same exact process for both, but it’s a little bit different. Institutional. So they’ll sign up on the platform. They’ll do KYC. And then we have a bunch of offerings listed on the platform. They can do research on the companies. A lot of retail will just go to the offerings that we have. We’ll say, okay, I want to buy SpaceX. And then we have deal terms listed listed next to it, they hit invest, they type in how much they want to invest. Um, you know, they hit, they hit next, uh, we pre-populated a bunch of the docs that they have. They don’t technically have to read them, but, um, you know, they autopilot play with all our details, get a couple of check boxes and then they’re essentially done. They reserved their spot and they just have to wire us money. Um, and we’re working on improving this flow with like, you know, uh, wallets and, uh, and automated things like that. But right now it’s a wiring process. And so, uh, I would say like probably 40, 40% of retail converts without ever talking to us. Um, we also send out like an automated flow. So once they sign up on a platform, you know, there’s, there’s like a drip campaign that happens and they’ll usually schedule a call with us if they have never heard of us before. Before, but a lot of people just go through the flow without. Institutional is almost a hundred percent of the time, like they have to do a call with us because they’re putting in, you know, probably a million, million and five usually. So technically the same process, but there’s a lot more human element on the institutional. [Jacob Shipley]: And then as far as like you making money off of it is, it like a fixed percentage or how, so I assume like an institutional investor’s more valuable. Yeah, exactly. Yeah, exactly. Yeah. It’s a percent. We take anywhere between one and 10% of a transaction. Okay. [UNKNOWN_SPEAKER]: Cool. [Jacob Shipley]: And so like, would you say, or like, obviously the business is kind of targeting like the two prong, like inverse bell curve of like retail and institutional. Do you see one, being like, I’m sure like there are more retail investors, but institutional investors are higher value. How are you thinking about like targeting? Are you like, is one more attractive than the other or is it just, you know, we’ll take what we can get? [Noel Moldvai]: I think retail is more attractive right now because they’re less price sensitive. Um, and the institutionals we can usually get to with other means, cause there’s a, and eventually we’ll encounter them in the market. But the retail is what we’re trying to reach with this stuff. But I think some content also attracts both. Totally. Okay, cool. [Jacob Shipley]: Yeah, so thinking through the types of content you want to talk about, I think those reports are awesome. And you mentioned some examples. Existing like legacy players in the space. I don’t know if, you know, I know you said their content is kind of boring, but like, are there pillars of content? You’re like, I want to talk about these types of things, or are you thinking about like the subject matter of what you’re talking about? [Noel Moldvai]: Yeah. I think if you look, so there’s like a wide spectrum. So there’s, there’s a company called Forge, like they’ve been around forever. They used to be Sharespo. Um, which started in like 2010, 2011, their content is super boring. Um, sometimes they’ll have reports out and their LinkedIn is just like, Hey, we released this new report, click and check it out. Um, and then on the other side, you have new entrance in the market, which do things that are kind of similar to us. Um, there’s one called hive H I I V E. And if you look up the CEO’s post, His name is Sim Desai. He says some super controversial shit. He antagonizes the companies. So this is a three-sided marketplace because you have the buyer, you have the seller, and you have the company. And so a lot of the time, the company has control over whether or not these transactions can take place. And so he, he does a lot of stuff that riles up people. And I think it just gets a ton of views. Okay. Um, but that’s one way to do it. I don’t think we want to be quite as antagonistic to the company because we’ve got into a lot of deals that they haven’t because of that. But if you look at his content, it’s, it’s a lot, it’s a lot based on like, you know, what’s going on in the secondary markets with him, like the broader economy, um, what’s, lot right now. It’s AI. Um, you know, a lot of a lot of educational stuff. I sent you Christine’s. Yeah. I’m like, how do you actually buy secondary? What are the risks involved in it? How did what are the mechanics of a deal? Because it’s very, it’s, it’s a little bit different than, you know, doing primary investment through AngelList or something like that, where you’re like directly in the round and you’re working with the company. Yeah, I think, I think you’re. [Jacob Shipley]: And I like how Kaz that like litmus test on the screen of like, what, like, what could you rant about for hours on end, you know, like, what like gets you fired up, like, you hit the table kind of [Noel Moldvai]: thing. Yeah. I think on that side, I think building a marketplace in a regulated space is something that I talk about a ton. Especially dealing with FINRA, dealing with SEC. I’ve never really told the story of our Yeah. And I think, I mean, we almost died like a couple of times. So like, you know, there’s stories, stories there. I don’t, I didn’t, I don’t think I would have been open to sharing those before, but I think now we’re doing a lot better. I think I would be. Yeah. Yeah. [Jacob Shipley]: It’s never good to say like, yeah, we almost failed last Tuesday, you know, but yeah, exactly. Okay, cool. Two Tuesdays ago. [Noel Moldvai]: sounds better. And I think, yeah, I think building in a traditional, because I come from an engineering background, FinTech was like the last thing on my list that I wanted to do in life. And I just ended up here. And so I, you know, there’s a lot to talk about there around, you know, building product in a traditionally service, services oriented Um, yeah. [UNKNOWN_SPEAKER]: Okay. That’s awesome. [Jacob Shipley]: Um, what, um, you sound like you talked about some of this stuff in the past. I I’m definitely going to dive into those reports that you chatted about. What other, like, are there any existing spots where you have content? Like if you did a podcast interview or if you have a blog or like any place I could go to start before before we start doing like, you know, content interviews, like just a place to give you kind of [Noel Moldvai]: a headstart with ideas. Yeah. Um, yeah, you can take a look through reports and I don’t know what the best place to put them would be, but I’ll just give you a couple of links here. Um, cool. Pretty quick. And then we do have a blog. It’s not very active. It’s mostly like company announcement stuff. Uh, and we have like, we actually have a new guy that started who’s been in this space for like 15 years and he, he’s starting to work on like educational content that we were going to post as, I don’t know exactly the format that we’re going to post it in either like through a blog or through a separate thing that just kind of, we can point because a lot of clients have like 20 questions and all these questions, it’s the same thing. It’s like an FAQ style thing or like a primer on primary or a primer on on the secondary markets. [UNKNOWN_SPEAKER]: Okay, let’s see this. [Noel Moldvai]: Yeah, and like our, I mean, our LinkedIn and our X is just like literally just announcements. Like we don’t, we haven’t done pretty much any commentary there. [UNKNOWN_SPEAKER]: Okay, cool. [Jacob Shipley]: And then you mentioned like some competitors and some other kind of peer accounts. You know, that’s kind of like next steps, but curious is off the bat. [Noel Moldvai]: Like, are there any other accounts you sent me that one that you’re like, Hey, they’re doing some interesting stuff. Take a look. Yeah. Sam, um, Sam, I mentioned before, I can link that to you too. Um, Yeah, that’s pretty much all I can think of Yeah, he, this space is like, I mean, it’s just like super old school, super boring. And so that’s how, I mean, they’ve been around for a year and a half longer than us. Okay. [Michael Houck]: I think one thing I just jump in here with is that there’s really two types of accounts that would be helpful for us to get. One is like people who are followed by the people you want to follow you. Doesn’t need to be necessarily about the same niche, but just who has those followers. And then the second is like, who’s putting out content in either formats or voices that resonate with you that you sort of want us to replicate with your content. [Noel Moldvai]: Okay, got it. So there’s this guy, you guys might know him, Peter Walker from Carta. He does a lot of good stuff. I think his followers, would be our followers. I think we’d have something similar there. [UNKNOWN_SPEAKER]: Okay. [Michael Houck]: And doesn’t need to be right now either, just to fly. I’m not trying to, just whatever you, just at least like three or five of each of those two types would be helpful. [Noel Moldvai]: Okay. Yeah. [Jacob Shipley]: It sounds good. And as we’re thinking about like types of content, is there, is there a format that you feel like naturally, like you, I mean, talk like, you know, short, punchy, long kind of, complete guides like how do you envision like [UNKNOWN_SPEAKER]: your voice coming to life? [Noel Moldvai]: I would probably say shorter and punchier. I love memes. I don’t know exactly how that would track, but I’m willing to take the risk of doing those. Like if you guys have heard of Sand Hill Markets, like they’re like very meme-y, but I think getting close to that would be interesting. They used to be Stonks, right? [UNKNOWN_SPEAKER]: That was the original name? Yeah. Yep. [Jacob Shipley]: Yep. Cool. Sweet. And then we’ll definitely also test like, if you say shorter punch here, it’s not like we’re never going to do a long form post, you know, cause I think we’ll, we’ll definitely experiment. And if we see like, Hey, like every time we do a long form, like breakdown, it gets, you know, double the engagements, you know, we can definitely like edit that and process that as it kind of goes on. Um, as far as posting schedule and again, forgive me if you’ve talked, uh, with talk about this, but do you guys want to post or do you want us to post? And then if so, and kind of walk through the process for that, as well as posting schedule. If you have a preference or if you’re good with us kind of taking like what we’ve seen work best, just kind of open it up there. [Noel Moldvai]: Yeah. I mean, it’d be cool if you guys could post for us, but the problem is that we need to have compliance review everything that we say. Okay. And she could do a very quick turnaround. She could do like a, you know, maybe like an hour. That’s the only notion to like make that part of the review process. Yeah, so there’s a there’s actually software that we’re about to sign on to that will do this, but notion actually works great. She’s super old school. So like, I just sent her a PDF of everything that we do. Okay. But I think should be fine because you should be able to adapt that. And then once we get the software going, we might just give you access and be able to do it. But yeah, I think maybe we just iterate on that because some of the stuff might not have to be reviewed depending on the content. So if it’s any way related to our services as a broker dealer, like that has to be reviewed. But if it’s about the market in general, you know, about me, it doesn’t have to be. [Michael Houck]: I think we’ve worked with other clients who have like similar restrictions on what they can say and have it reviewed and stuff like that. What we’ve done in the past is just add a column to like our notion review board for like compliance review. And, you know, we have guidelines from you about, okay, this goes in compliance review, this can skip it. And then, you know, we can just manage that on the backend and push it forward to there. Needed and tag whoever the person is. [Noel Moldvai]: Yeah, that’s perfect. That works great. Cool. [Jacob Shipley]: And as far in days and times, do you have any strong preference on when the content goes out? [Noel Moldvai]: Nope. We’ll follow your guidance there. [Jacob Shipley]: And then, I mean, you did mention that, like, if it’s about you, we don’t need to do that. I’m curious to like on personal content, you know, how do you feel about like personal stories not relating to your current company, but just background, upbringing, things you’ve learned, things you’re seeing, like how do you feel about that style of content? I like it. Okay, cool. Yeah. Okay, sweet. And then, yeah, so process of what’s next. First week, yeah, just getting kind of lay of the land. I’ll check out all those content sources you sent I’ll try to do some research on those like competitor peer accounts as well. We’ll do a profile audit. And then how, do you want to talk briefly about like the setup accounts to reply to and kind of how that community management piece will work? Yeah, totally. [Michael Houck]: So some of my ops team in the channel on Slack as well, and they’ll just be the one logging into the account on a day-to-day basis. When the content goes live and they will be replying to comments. So when people reply to you, those people right away. And then also we’ll want to identify a list of, you know, somewhere between five and 15 people who, again, have the audience that you want to bring on to be your audience. And we’ll write either like short but insightful or short but funny comments to reply to those people with. And the idea is that when we log in and we’re doing engagement on your posts, we’ll also be doing like thought leader type engagement on their posts and get some free impressions from them and try to convert some of [Noel Moldvai]: those people into followers. Oh, yeah. I like that. So I think I mean, oh, good. [UNKNOWN_SPEAKER]: Jacob, sorry. [Michael Houck]: Go for it. No, I was going to say the only thing we’ll need from you is like the login details and stuff like that. So you can share that in Slack or wherever else. [Noel Moldvai]: One one question there. I have two factor off enabled. I guess, well, I guess you probably only have to do it for the first time and hopefully it’ll keep you logged in for a while. [Michael Houck]: Maybe. LinkedIn’s a little finicky. Let’s try it. We’ve had it work fine with people with two factor on before, but we’ve also had to have it disabled people with it on before. So we’ll see what they tell us, but shouldn’t be an issue either way. And again, they’ll be in the channel so they can just ping you if they need to get into the account or something like that. [Jacob Shipley]: Okay, perfect. And then for hosting, we’ve been having clients use Typefully, which is just a third-party posting platform that allows when I’m scheduling, I can schedule it to LinkedIn and to Twitter at the same time. And it’s also a place where we both would have complete access to that. So one last step of like, everything in a central place before it gets published and goes out. And then so from now it’ll be like content will be ready for the next week and then I’ll start. Usually kind of my goal personally is like I like to have a bank of like 20, 30, 40 like ideas that are just kind of sitting there so that way you know if you’re ever out on vacation and I don’t you know can’t review I can you know we’ll have stuff to funnel through we won’t ever have to take a break from posting and also if I’m out I can go ahead and put nine posts in there for review. So, you know, just give us some kind of wiggle room. Yeah. And it also gives room. So like, you’re not having to do feedback every week, generally, like I’ll try to like make it. So the fewest amount of times per month, you’re having to actually log in and like review posts, make that as easy as possible. And then in that Slack channel, we’ll, I mean, how can we also add you to the Notion kind of hub where all that stuff lives? And so Jacob’s really good at this. [Michael Houck]: I was like, and having a backlog and things like that. So our goal is to make it not stressful for you on a week to week basis where you’re like, Oh, I need to get my content reviewed by a certain day. So it gets posted. So we’ll work to do that. Um, and, and yeah, make it as, as low stresses as possible to get that stuff out. [Jacob Shipley]: You’ll have access to all this, but just showing you like what there’s like this ideas tab that, you know, hopefully by end of week, I’ll have, you know, a bunch and then current batch will live here. It’s pretty intuitive, not too difficult to figure that part out. Then the process usually batches written by Wednesday or the following week. Like I said, I try to do several weeks out just so that you’re not reviewing a post on Wednesday that goes live the next Monday, because if it’s crazy and you don’t have time, I’d rather you review it by Wednesday. Post on Wednesday for three Mondays from now, just so that we’re, we’re good. Great. That’s awesome. Well, yeah, my, our compliance person will absolutely love that because we’ve been lasting on everything with her. I mean, granted, if there is something that’s like trending, you know, like you mentioned space X, like if they are in the news, like, I don’t know, they got sued by cards against humanity. I don’t know if that’s ever something you talk about, but like, if it is like, we wanted to move quick, we can always do that too, you know, but I just like to have to make just, just But that’s the kind of thing if you’re ever like, hey, it’d be really fun to drum up a post around this topic, but it’s trending, we have 12 hours to do it. That’s obviously a harder ask, but don’t think we can’t. We can always try to spin that up too. Next steps, like how I said, five-ish accounts that has our audience or that you’re just like, hey, they talk like I want to talk. You know, they sound like I want to sound, um, that’s super helpful. And then once we get that Slack channel, any of the links, just feel free to dump them in there. And then we’ll work on, um, yeah, profile audit, uh, gets you access to notion and then, yeah, get to work on, on content. [Noel Moldvai]: All right. And, uh, this notion you’re going to share with me. [Michael Houck]: Yeah, this will be pinned to the top Slack channel. Um, and I’ll, I’ll just share it at the first message we send it the channel too. So it’ll be there. But yeah, I think that I think Jacob got everything. So I think that’s it. Get the idea of backlog. Turn it here. Let’s go. [Noel Moldvai]: Yeah, it’s going to be fun. And how sorry I was. I was I just filled out your I just paid you. I forgot I was on a I was on a 5 a.m. Flight out of Austin. So I had to wake up at two thirty this morning. I hope that you get some catch up sleep here in New York, although that’s, that’s never, I don’t think it’s, I don’t think that’s going to happen, man. If you want to get a drink while you’re in town, give me a call. [Michael Houck]: I’m here. Okay. Sounds good, man. Sounds good. Cool. Any other questions on the, on this stuff though? [Noel Moldvai]: Or are we, should we, no, no, I think, I think we’re good. Yeah. I’ll send you some, some of that stuff as soon as I can. [Michael Houck]: Cool. We’ll roll. We’ll go from there. [Noel Moldvai]: All right. Stoked about this guys. Let’s do it. [UNKNOWN_SPEAKER]: Let’s do it. [Noel Moldvai]: Cool, alright guys. See you later.