Date: 2026-10-08 Channel: ryevalley-cape Source: Ben Gusberg (U07BH2UQU5R), Michael Houck Permalink: https://ryevalley.slack.com/archives/C0AQM802YHZ/p1791466953407199
Signal
Ben Gusberg raised a serious concern: a case study was published on joltexclamationpoint.com/success-stories/ben-gusberg without his explicit permission, containing a fabricated/misleading quote and inaccurate numbers (sales video claimed “12k in 2 months” - Ben said that’s wrong). He also raised pricing confusion: video listed $3,995/mo but he pays $4,995/mo for Jolt + $2,500/mo for Megaphone.
What Was Said
Ben’s position: he only agreed to a quote-with-photo. The case study went well beyond that. Key quote: “there’s everything but what I agreed to.”
Michael’s response: acknowledged misunderstanding, cited scope creep during a Hermes-assisted update where the quote may have been replaced, rewrote the case study with Ben’s original quote during the conversation, offered to take it down entirely, explained pricing (site is outdated, Ben is on a legacy rate below current floor).
Ben’s resolution: “happy to chat later today - will text you when I free up.” No explicit sign-off on the rewrite in Slack.
Business Risk
- Risk is now low if Ben texts/calls and the rewrite satisfies him. Risk escalates if no contact is made.
- Pattern risk: Hermes-assisted content updates can silently overwrite client-approved quotes. This should be a QA flag in any Jolt/Megaphone site update workflow.
- Pricing video ($3,995) still live and inaccurate - Michael flagged it was recorded during an old pricing experiment. Should be updated.
Action Items (from Michael’s own messages)
- Rewrite done same day with original Ben quote
- Call offered; Ben agreed to text later
- No formal sign-off captured yet
Watch
- Confirm Ben approved the rewritten case study
- Update pricing video to reflect current rates
- Add QA step: any case study update involving a client quote requires client re-approval before going live