Date: 2026-09-30 Channel: ryevalley-goodword Source: Michael Houck, Emma (Lore/SEO) Permalink: https://ryevalley.slack.com/archives/C0AQR26KTQR/p1790772106330209
Signal
Emma’s weekly SEO update highlighted strong conversion from AI-assisted traffic and asked about Reddit. Michael replied: “if we’re seeing this level of conversion from AI, investing more there via Reddit could make sense for sure.”
Michael followed up by offering to loop in on a call with Caroline and to resend the Reddit options from their most recent email thread.
Context
Reddit interest has been tracked since August 2026 (see Goodword - client interested in Reddit expansion). This is the first explicit “yes, invest more there” signal from Michael in writing. Emma has proposed bringing Caroline into a Reddit strategy conversation.
Emma also asked Caroline and Lara for a complete competitor list to find additional comparison page opportunities (highest confidence SEO move available per Emma’s analysis).