Channel: Megaphone + jolt Permalink: https://ryevalley.slack.com/archives/C06UJ3V2HEV/p1790280403162489 Date: 2026-09-24 Intro via: Emil Barr (who also introduced Aeon/MSH for Lore - see Lore <> Aeon Discovery Call)
Context
Oz Rashid is the founder of MSH International (parent of Aeon) - a $30-35M business. Michael is pitching him on a PERSONAL BRAND engagement (Megaphone + newsletter), separate from the Lore/Aeon SEO engagement being scoped for the company.
Michael noted Emil’s company is currently managing Oz’s LinkedIn; Emil was the intro. Strategy should account for this - LinkedIn is off the table for now.
Proposed Scope (Houck direction to Blake Emal + Tatem)
- Primary platform: X (Twitter). Oz is trying to fundraise this winter - X is most relevant for VC visibility.
- Channel: newsletter (lower-funnel, audience ownership).
- Brand content: Aeon brand account content specifically (not just personal brand).
- Frame: building awareness and driving people to use Aeon.
Status
- Blake Emal asked to put together strategy thoughts for Michael to send over the weekend.
- Tatem asked about goals (podcast growth, etc.); Houck clarified: awareness for Aeon + driving product usage.
- No signed deal; strategy doc in progress.
Key Facts for Pitch
- Oz is fundraising this winter - X presence directly relevant to VC audience.
- LinkedIn currently managed by Emil’s old company (do not disrupt; Emil intro’d us).
- Budget context: Aeon/MSH has $5k-$25k/month per Lore discovery call - likely signals similar appetite here.
- Emil intro gives warm relationship; tread carefully around his existing LinkedIn footprint.