Date: 2026-09-23 Channel: ryevalley-adamg Permalink: https://ryevalley.slack.com/archives/C0C2CS9BGA0/p1790184775152709
Decision / Approval
Adam Gillman approved the funnel and monetization plan. Michael’s reply was confirmed with “sounds good, im good proceeding.”
Monetization Direction Agreed
From the thread discussion (Adam’s questions + Michael’s responses):
- <$100 one-time purchase to be A/B tested as trust-building funnel entry before membership conversion
- **$299/month framed as "founding member" price** - will be raised (to $399-$499) once testimonials are in place; removal of “discount” timed with adding new features
- Premium (1:1/audits) tier gating based on revenue bar + qualifying question about the specific struggle (e.g., GTM vs. brand/acquisition readiness)
Commitment
- Michael Houck: Delivers first pass of built funnel for Adam’s review next week (OOO Friday Sep 26 + Monday Sep 29)
- Blake Stewart: Weekly 30-min content extraction calls with Adam (or biweekly if needed)
Context on Gmail
Adam declined Gmail connection but is happy to answer questions directly. Blake Stewart following up to schedule recurring calls.