Channel: jolt | Permalink: https://ryevalley.slack.com/archives/C0B2Z0ND6M9/p1789660874595769
Signal type: Expansion interest / potential new client
Context
Noel Moldvai was a former Megaphone ghostwriting client (kicked off 2024-10-21; writer was Jacob Shipley). Rye Valley previously wrote his LinkedIn content.
Today Houck flagged Noel as a potential new JOLT client in jolt, tagging Tatem (account lead). Houck asked Tatem to put together strategy thoughts “as a priority” today.
Scope discussed
- Noel’s own account (personal)
- Potentially other execs at the company
- A company account (Houck flagged this as a question: “if we’d do that?”)
Content direction (per Houck)
- Private markets space
- Topics: private markets overview, how access to early-stage investing is expanding, why people should invest in private markets
- Fluency in private markets is important to Noel
- They also have a podcast (potential repurposing asset)
Target audience (per Houck)
- People who invest in private markets
- Financial people who might add it as an asset class
- Founders
Status
Tatem acknowledged by asking about target audience; Houck provided full brief. No signed deal, no rate agreed. Tatem was asked to build strategy doc same-day.
Follow-up
- Confirm whether Rye Valley does company accounts (unresolved question Houck raised)
- Tatem’s strategy doc due same-day (2026-09-17)
- Check with Michael before treating as signed