Date: 2026-09-15 Source: Email - Robbie Crabtree (robbie@robbiecrab.com) to Michael Houck Thread: “Re: Re: Moving forward with the campaign”
Signal
A prospect Robbie Crabtree had referred to Rye Valley chose another agency. The reason: one of the prospect’s investors suggested a different firm, and the prospect deferred to keep their investor happy. Not a Rye Valley quality or pricing issue.
Michael’s reaction: “Damn. That blows. Maybe next time.” He also asked whether the 12-month timeline he pitched came off too aggressive. Robbie said it was not the timeline - purely investor-driven.
Business Fact
- Deal lost. Reason: investor at the prospect’s company directed them to another firm.
- Michael explicitly asked if anything could have been done differently. Robbie confirmed no.
- Robbie is traveling this week but offered to catch up next week and walk Michael through other founders who could use growth help.
- Robbie has a few referral prospects ready to discuss.
Watch
- Robbie Crabtree follow-up call: schedule for week of Sep 22+
- What specific founders Robbie has in mind
- Whether Michael wants to stay top of mind with the lost prospect for a future cycle (Robbie left the door open)