Source: megaphone Slack channel, thread Permalink: https://ryevalley.slack.com/archives/C06UJ3V2HEV/p1789259284497929 Date: 2026-09-12
Structural change
megaphonestudio.com is now live and functional. Previously a Notion page behind the domain.
Remaining items before full launch:
- SparkLoop redirects on email capture widgets (Michael doing in the morning)
- Final design pass with fresh eyes
Positioning crystallized
Michael articulated the market positioning directly. Megaphone sits between:
- Matt Gray Founder OS (largely a vanity content play for founders) - below
- storyarb (bloated high retainer system) - above
Where Megaphone lands: “We can build a system for companies, around the founder, where we build the reputation of the company in the most important places / with the most important audiences.”
Key phrase: “We’re not selling reach. It’s a reputation play.”
This is a sharper framing than what was in the Aug 2026 system definition. Page copy was updated during site build to reflect this.
Copy sharpening requested
Michael asked Emma Sivess (@U076187FXRQ) to review updated site pages, digest the new positioning, and make tweaks so the copy hits harder. Michael’s words: “You’re better at page copy than I am.”
Commitments captured
- Ads live by Monday 2026-09-15 - Owner: Michael Houck
- Routing logic: qualified visitors -> Deploy ($15,000); less qualified -> Founder Authority OS ($197)
- If OS messaging resonates, ad spend increases substantially; if not, iterate
- Pitch/kickoff/day-60 check-in deck - Owner: Michael Houck, due before end of September
- Reminder assigned to Blake Stewart (@U08CWJDSTNV)
Entity page update needed
Megaphone domain note for megaphonestudio.com needs updating: site is now live (was “planned soon” / Notion page).