Date: 2026-09-10 Channel: content thread Permalink: https://ryevalley.slack.com/archives/C07Q8FGH4CU/p1789050961292269

What happened

The deliverability problem from the prior issue appears fixed or nearly fixed. Michael plans to re-send the impacted issue (to subscribers who didn’t previously receive it) this weekend using the Micro segment in beehiiv.

Blake Stewart confirmed: “That works!”

Michael flagged two points worth capturing:

  1. Potential list purge this fall. “A big chunk of our list is unengaged and unlikely to change. Might consider a purge later this fall.” Blake’s take: “Hard Calls rebrand might help.”

  2. Social posting resuming next week. “Plan is to start posting on social again finally next week.” Priority order: wrap Megaphone funnel/site work first (close), then social, then pause new AI builds (except Hockey Stick site), then shift budget toward ads.

Action

  • Michael re-sending impacted newsletter issue via Micro segment this weekend.
  • List purge: flagged as a possible Q4 initiative, no decision made yet.
  • Ad budget shift: context only, no formal decision.