Source: jolt, Michael Houck, 2026-08-23 Permalink: https://ryevalley.slack.com/archives/C0B2Z0ND6M9/p1787501023059839
The JOLT ad funnel launched Sunday Aug 23. 7 leads completed the funnel in the first hour. CPL figures and break-even math are in Owner tier (2026-08-23 JOLT ad funnel metrics).
Routing logic: Most leads survey into the OS fit, not Deploy. Michael is routing those to the OS waitlist page for now. Deploy leads are expected to book calls this week.
Strategic priority set by Michael: Getting the OS live is the #1 priority this week so the ad traffic can be monetized. Initially blocked by Michael, then will be blocked by Tatem once handed off.
Negative CAC opportunity: If OS converts at break-even, any Deploy revenue yields negative CAC. Michael flagged this as achievable.
Note on CPL trend: CPL was still dropping as the funnel was live (ad targeting learning phase), so efficiency is expected to improve further.