Date: 2026-08-19 Source: Email thread - “Megaphone <> Apoha: Next Steps” - Anshika Srivastava (anshika@apoha.com), Co-Founder/COO, Apoha (London, UK)
Business Fact
Michael has been pursuing Apoha as a Megaphone client since Apr 8, 2026. Proposed deal: 3-account social content bundle (Anshika + co-founder + brand account) at $1,995-3,995/mo per account with 10% bundle discount (all-in ~$5,391-10,787/mo depending on tier).
Apoha completed a product launch in early June and said they’d review social strategy “in 2 weeks.” Michael followed up Jun 22 and again Jul 19 with no reply from Anshika. Superhuman reminder fired today (Aug 19) on the Jul 19 follow-up.
Status
Effectively ghosted since Jun 8. Superhuman reminder fired again Sep 26, 2026 - now 16+ weeks since any reply from Anshika. No new contact from Apoha. Deal still technically open but deeply stalled; strong candidate for close-lost classification.
Sep 26 update (email distiller): Reminder only, no new Apoha reply. Deal age: ~24 weeks from first contact. Recommend: close-lost or one final direct pass/decision nudge.
Sep 27 update (email distiller): Michael sent another direct re-engagement to Anshika (Sep 27) with the same social proof hook used on other stalled prospects: “0 to 55k TikTok / 0 to 20k IG in 1.5 months.” No reply yet. This is the first direct Michael outreach since Jun 22. Deal still alive in his queue.
Contact
- Anshika Srivastava (anshika@apoha.com) - Co-Founder, COO
- Shamit Shrivastava (shamit@apoha.com) - looped in
- Carolina Zirn (carolina@apoha.com) - handles internal social
Watch
- May need a final pass/decision nudge or close-lost classification.
- If Apoha resurfaces, they expressed interest in full launch + social ops post-positioning.