Channel: Megaphone (Fasset audit thread) Person: Blake Emal (U076187FXRQ) Date: 2026-08-17 Permalink: https://ryevalley.slack.com/archives/C06UJ3V2HEV/p1786996780642079
Context
Hermes posted a Fasset account audit. Michael asked follow-up questions about comparing Raafi to Nuon accounts, flagged the Series B announcement underperformed on both accounts (raising $51B should have done better), and confirmed: engagements are evaluated in terms of followers grown. Michael asked: what is the fastest path to growing the account?
Blake Emal responded with a detailed audit memo (via thread reply, not visible in channel history - thread-only signal).
Blake Emal’s Growth Notes (verbatim summary)
Profile issues (not follow-worthy):
- Headshot is blurry and too far zoomed out - better options available via Google search
- Banner is not contextual, looks possibly AI-generated, conveys no real information - should be a Fasset-designed banner
- Bio is just his job title - not helpful; the Fasset account he tags in bio is broken (needs fixing); bio should tell people what Raafi talks about so follow conversion improves
- He goes by Raafi; should simplify display name to “Raafi Hossain” and remove “Mohammad”
Content strategy issues:
- Historical posts have bordered on platitudes, inconsistent posting schedule
- Recommendation: short-form posts every day with some long-form occasionally, on a consistent schedule
- Need to optimize for spiky/trending topics, not just evergreen content
Algorithm concerns:
- Stats are so far below comparable accounts that Blake suspects possible algorithmic burn from long periods of no posting then restarting, or from switching topics (e.g. posting about unrelated topics then pivoting to crypto)
- Hard to know definitively but worth considering
Audience targeting:
- Currently too broad; algorithm has shifted to be more friendly to existing audiences (For-You Page still applies but changed recently)
- This hurts accounts without a pre-existing audience - need to call out the specific audience more precisely and talk about more specific topics
Evaluation framing (Michael’s)
- Comparing Raafi to Nuon’s founder Jon’s personal account (not Nuon’s company account)
- Success metric: followers grown
- Series B announcement ($51B raise) underperformed on both Raafi and Jon’s accounts
Note
These notes exist only in the thread reply. Not in Granola or any client file. Flag for account lead review if this affects the current engagement playbook or content direction.