Date: 2026-08-17 Channel: jolt Source: permalink Account lead: Tatem (U0B33DJ83FG)
Context
Michael noticed Ben G is posting his TikTok videos to his personal Instagram but the IG numbers are much lower. Tatem explained the gap and laid out the strategy.
Why IG Is Underperforming vs TikTok
Per Tatem:
- Page padding needed. Ben G’s IG is essentially starting from scratch for this purpose. A critical volume of videos needs to exist on the page before the algorithm treats it as a credible personal brand, not a dormant personal account.
- Algorithm recategorization required. His personal account has been categorized by IG into a non-AI niche for years. After more padding, Tatem will create a list of AI-niche accounts for Ben G to follow and interact with, which should prompt IG to recategorize him.
- Hashtag strategy needs refining. Tatem will work backwards from accounts in the target niche to identify hashtags that will drive mass growth within AI.
- DM strategy potential. Tatem flagged that Ben G could build credibility boosts by DMing and befriending accounts in his niche.
Key Dates
- Before Aug 3, 2026: Trial reels only (not posted directly to Ben G’s page)
- Aug 3, 2026: Started posting directly to Ben G’s personal IG page
- Analytics are trending in the right direction per Tatem; this is expected to be a slow build like TikTok was
Note on Stealth / Identity
“Ben G” in this context appears to be a client whose content is being managed via Megaphone. The jolt channel context suggests possible overlap with JOLT services. Confirm identity before using “Ben G” in any team-facing output if the stealth flag is relevant.