| Churn-to-cross-sell (pitching a departing client into a different service) | Megaphone, JOLT! | Michael Houck | 2026-10-01 |
| Client asset intake (B-roll and media capture) | JOLT!, Lore, Megaphone | · | 2026-07-30 |
| Client transition communication (account/staffing changes) | Megaphone, JOLT!, Lore | · | 2026-08-01 |
| Voice-mismatch and AI-sounding complaints are a leading churn indicator | Megaphone | Michael Houck | 2026-10-01 |
| Connected tools inventory | Lore, Megaphone, JOLT! | · | 2026-08-01 |
| Email consolidation runbook (Workspace -> single org + ImprovMX forwarding) | Rye Valley, JOLT!, Megaphone, Lore | Michael Houck | 2026-08-03 |
| Engineering workflow | Rye Valley, Hard Calls, Megaphone, JOLT!, Lore | Michael Houck | 2026-07-30 |
| Funnel design: lead magnet must map to a monetizable back end | Rye Valley, Hard Calls, Megaphone, JOLT!, Lore | · | 2026-08-01 |
| playbooks | · | · | · |
| Leverage scoreboard (weekly) | Rye Valley | Michael Houck | 2026-10-15 |
| Publishing decisions to michaelhouck.co/decisions | Rye Valley, michael-houck | Michael | · |
| Role classifiers (the five human buckets) | Rye Valley | Michael Houck | 2026-08-22 |
| Sales/discovery call prep (live since 2026-07-30) | JOLT!, Lore, Megaphone | · | 2026-07-30 |
| State of the Business: September 2026 | Rye Valley, Hard Calls, Megaphone, JOLT!, Lore, Hockey Stick | Michael Houck | 2026-10-01 |
| Working with the company brain | Rye Valley, Hard Calls, Megaphone, JOLT!, Lore | · | 2026-07-29 |
